資訊圖表配色影響資訊閱讀與理解研究

Research on the Color Matching of Infographics Affects Information Reading and Comprehension

詹鎮邦(Chen-Pang Tasn) ； 黃文宗(Wen-Tsong Huang)

《ICFXD 2021 未來X設計國際學術研討會論文集》 2021 (2021/10) Pp. b11-02-1-13

https://doi.org/10.29673/ICFXD.202110.0011

摘要

資訊圖表的興起逐漸成為傳遞資訊的主要媒介，資訊圖表的表現形式繁多，如何成功吸引人們的目光，使資訊內容成為注目的焦點，而色彩在資訊圖表中，扮演著最重要也最易於被觀者接收的元素。因此本研究以資訊圖表的配色切入，探討資訊圖表中使用色相的數量，對受眾資訊閱讀與理解的差異程度。本研究以日本知名的資訊圖表書籍－Make It Visible當中的圖表作品為探討的對象，並引用木村博之等國內外專家學者對於資訊圖表的分類，歸納出示意圖、圖表、表格、象形圖、地圖、數據圖、時間流程圖等七種類型。從該書中挑選出符合最多上述類型的資訊圖表作品，並將色彩運用種類區分為多色調、雙色調、單色調，並以圖表注目性、圖表內容理解程度、圖像辨識度、閱讀舒適性、閱讀疲勞程度等命題進行專家深度訪談，最後歸納出結論：一、簡化的單色調在觀看方面並非最佳的選擇，資訊的傳遞含括圖像與文字，在此二者構築資訊圖表的前提下，一定數量的色彩使用比較能提供觀者較清晰的閱讀。二、多色相的資訊圖表一開始能吸引閱聽者的目光，但當閱讀時間變長時，會造成一定程度的混淆與疲憊。三、較佳的資訊圖表設計需在滿足資訊內容的必要條件下盡可能地減少色彩的使用。藉由本研究結果，可了解近年的資訊圖表色彩使用趨勢，並以此為基礎作為日後進行資訊圖表更進一步的配色研究。

關鍵字

資訊圖表分類 ； 色彩對比 ； 專家訪談法 ； 深度訪談法

並列摘要

The rise of infographics has gradually become the main medium for transmitting information. There are many forms of expressions of infographics. How to successfully attract people's attention and make information content become the focus of attention? In infographics, color plays the most important and easy to be observed. The element received by the person. Therefore, this research uses the color matching of infographics to explore the number of hues used in infographics, and the degree of difference between the audience's information reading and understanding. This research uses the chart works in the famous Japanese infographic book-M ake It Visible as the object of discussion, and references the classification of infographics by experts and scholars at home and abroad such as Hiroyuki Kimura, and summarizes schematic diagrams, charts, tables, pictograms, and maps. , Data graph, time flow chart and other seven types. From the book, select the infographic works that meet the most of the above types, and classify the color use types into multi-tone, two-tone, and single-tone, and use the comprehension of the chart, the understanding of the content of the chart, the degree of image recognition, and the comfort of reading read the degree of fatigue proposition expert in-depth interviews, most after summarized the conclusions: First, the simplified single tone is not the best option in terms of viewing, including the transfer of information , including images and text, both to build on this information chart Under the premise, a certain amount of color usage can provide the viewer with a clearer reading. Second, the infographic multi hues beginning to attract the attention of the listener read, but when reading time becomes longer, it will cause a certain degree of confusion and fatigue. 3. A better infographic design needs to reduce the use of colors as much as possible while meeting the necessary conditions of the information content. Based on the results of this research , we can understand the color usage trends of infographics in recent years, and use this as a basis for further research on color matching of infographics in the future.

並列關鍵字

infographic classification ； color contrast ； expert interview method ； in-depth interview method