迪化街傳統老店再造之魅力因子

The Charm Factors of Rebuilding the Traditional Old Stores on Dihua Street

陳芯研(Hsin Yen Chen) ； 周融駿(Rung-Jiun Chou)

《ICFXD 2021 未來X設計國際學術研討會論文集》 2021 (2021/10) Pp. b13-04-1-11

https://doi.org/10.29673/ICFXD.202110.0013

摘要

現今台灣新興品牌店家林立，電商平台的崛起及消費者消費習慣的轉變，也使得台灣在地的傳統店家隨著時間逐漸地被大環境所取代，因此如何重塑傳統店家，為逐漸沒落的老字號品牌帶來新生，也成為目前台灣十分重要的議題，而隨著文化創意產業的推動，政府與設計者們也開始重新思考傳統店家的新可能，如2015年台北市商業處提出的｢台北造起來｣店家再造計畫，此計畫針對目前台灣在地的傳統店家，提供品牌形象、店面空間與行銷面向之進行輔導，目前在各方努力下，許多傳統店成功轉型，除了保留其傳統店家之特色外，店家整體形象的重新翻轉，也使得傳統產業能夠重新迎來新生。本研究旨在探討目前傳統店家再造後其品牌形象與室內設計之魅力因子，將研究地點選定於擁有百年產業歷史的迪化街，以目前迪化街現有傳統店家再造後之案例作為研究對象，透過實地走訪，整理出迪化街現有進行改造之傳統店家，並針對店家進行初步訪談後將資料進行統整，而後邀請於文化創意產業具有10年以上之實務經驗或教學經驗之專業人士進行深度訪談後，統整店家改造後之魅力因素，作為日後傳統店家再造之設計參考。

關鍵字

迪化街 ； 傳統店家再造 ； 魅力因子 ； 文化創意產業 ； 空間設計

並列摘要

Nowadays, there are many emerging brand stores in Taiwan. The rise of e-commerce platforms and the changes in consumer consumption habits have also caused the traditional stores in Taiwan to be gradually replaced by the general environment over time. Therefore, how to reshape traditional stores is gradually declining. The rebirth of time-honored brands has also become a very important issue in Taiwan. With the promotion of cultural and creative industries, the government and designers have also begun to rethink the new possibilities of traditional stores, such as the 2015 store remodeling plan. For the current traditional stores in Taiwan, we provide guidance on brand image, store space and marketing. At present, with the efforts of all parties, many traditional stores have successfully transformed. In addition to retaining the characteristics of their traditional stores, the overall image of the store has been reversed. , Which also enables traditional industries to usher in a new life. This research aims to explore the charm factors of the brand image and interior design of the current traditional stores after the reconstruction. The research location is selected in Dihua Street, which has a century-old industrial history, and the current case of the existing traditional stores in Dihua Street after the reconstruction is the research object. Through on-site visits, we sorted out the existing traditional stores in Dihua Street that were undergoing renovation, and conducted preliminary interviews with the stores and consolidated the data, and then invited professionals with more than 10 years of practical or teaching experience in the cultural and creative industry to conduct in-depth After the interview, the charm factors of the store's transformation were integrated and used as a design reference for the future reconstruction of the traditional store.

並列關鍵字

Dihua Street ； traditional store reconstruction ； charm factor ； cultural and creative industry ； space design