- 會議論文
影劇閱聽人之人格特質差異性研究－以韓劇或美劇為例
A Study on the Differences of Personality Traits of the Readers of Movies and TV Dramas-Taking Korean TV Dramas or American TV Dramas as Examples
並列摘要
This study uses a questionnaire survey method to explore whether there are differences in personality traits of viewers who prefer to choose Korean or American TV dramas when choosing movie types. The results of the study found that four of the Big Five personality traits: Openness to experience, Neuroticism, Conscientiousness, Agreeableness, are all statistic significance (p ＜0.05), which proves that the personality traits of people who prefer to choose Korean and American TV dramas are different.
並列關鍵字
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