多風格手寫字體運用於社群媒體情感研究

近期社群媒體上「手寫字體圖文語錄」掀起風潮，文字內容多為勵志正向、心情隨筆的句子，透過各種手寫溫度的字體搭配圖文，不同字體的排列組合，傳遞給人的感受盡不相同，讓現今繁忙與高壓的環境下多了手寫的溫暖。本文欲探討透過書法風格、POP風格、硬筆風格等多風格手寫字體，運用於社群媒體的圖文語錄，呈現給人的情緒感受之研究。以文獻探討手寫字體對圖文語錄的影響，並透過體驗價值尺度（Experiential Value Scale, EVS）量表，及多風格字體與文本分類交叉比對進行問卷調查法，探討手寫字體的風格與情感觀點分類語錄屬性，及其在字體造型風格應用意義。根據119份有效問卷分析結果發現：（1）手寫語錄閱覽者性別以女性占多數，年齡以21～30歲者為主，大學學歷為主要的閱覽族群。（2）手寫字體直接性影響手寫語錄的傳達含意。（3）透過交叉比對得知手寫語錄內容以書法風格字體滿足程度較高。（4）經單因子變異數分析50歲以上族群，於各類文本中選擇海報風格字體，相較其他年齡有顯著影響。本研究結論：書法風格手寫字體，有效從實用性轉為藝術價值，並利用社群媒體之推廣手段，給予「手寫字體」發揮創造的空間，從而在數位時代中保留手寫的力量。

關鍵字

手寫字體；語錄；社群媒體；體驗價值

並列摘要

Recently, there has been a wave of "Handwritten Font Graphic Quotations" on social media. The text content is mostly inspirational, positive and mood essay sentences. Through various handwritten fonts with graphics and texts, there are more handwritten words in today's busy and high-pressure environment. warmth. This article intends to explore the use of calligraphy style, POP style, hard pen style and other styles of handwritten fonts, applied to social media graphic quotations, and the study of emotions and feelings presented to people. Use literature to explore the influence of handwritten fonts on graphic quotations, and use the Experiential Value Scale (EVS) scale, and cross-comparison of multi-style fonts and text classifications to conduct a questionnaire survey to explore the style and emotional viewpoints of handwritten fonts Categorized quotation attributes, and their meaning in font style.

並列關鍵字

Handwritten font ； Quotations ； Social media ； Experiential Value

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