視觸共感覺的認知對印刷品之影響

印刷產業興廢與文化傳遞，與人類活動一切運作均與印刷息息相關；隨著科技日新月異與生活型態的改變，對於印刷品的需求也快速的在轉變中，設計師與印刷廠兩方合作過程，由於經常發生溝通落差問題，導致成品不盡理想並產生糾紛。本研究探討印前或印刷階段因認知不同導致工作所出現的失誤，歸納出因何種認知所導致的問題，透過雙方面的默契建立能改善產出端之效能。因此，本研究以設計師與印刷廠銜接狀況之觀點，透過半結構式訪談做為資料蒐集的方式。經整理後其結果其獲得五項主範疇。訪談資料整理與分析後發現，造成印刷印損的最大原因在視覺認知方面，其中以「色彩品質」這個項目造成機率最高。由於廠商設備採購的理由不同，形成設備色彩描述檔的混亂，經常導致印刷色彩品質無法確定的問題、加上部份平面設計師完稿有誤或未依照程序與規定，使雙方對印刷品質上並無共識。而觸覺感官中以「原物料變動」項目造成印損發生機率最高，原因來自於各家紙廠自有一套紙材命名系統，設計師對印刷適性的經驗不足、與試驗時間過長等因素，形成磨合時成拉長的原因所在。

關鍵字

視覺；觸覺；感知；印刷品

並列摘要

With the rapid changes in technology and lifestyle, the demand for printed materials is also changing rapidly. This study investigates the errors that occur in the pre-press or printing stage due to different perceptions, and summarizes the problems caused by which perceptions, so that the performance of the output side can be improved by establishing a tacit understanding between the two parties. Therefore, this study was conducted to collect data through semi-structured interviews from the viewpoint of the interface between designers and printers. The results were compiled to obtain a total of five main areas. The analysis of the interview data revealed that the most significant cause of printing loss was visual cognition, with the item "color quality" having the highest probability. Due to the different reasons of equipment procurement, the color descriptions of the equipment are confusing, which often leads to the problem of unconfirmed color quality, and some graphic designers make mistakes or do not follow the procedures and regulations, so that both parties do not agree on the quality of printing. The reason for this is that each paper manufacturer has its own system of naming paper materials, and the long testing time are the reasons for the long adjustment time.

並列關鍵字

Visual ； Tactile ； Sensory Perception ； Printing Product

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