文創商品有效提升地方文化價值之設計要素研究

Research on the design elements of cultural and creative commodities to effectively enhance the local cultural value

張順樂 ； 廖志忠

《2020ICWVCD視覺傳達設計國際研討會暨基礎造形論壇論文集》 2020 (2020/11) Pp. 9-18

摘要

旅遊景點都會販售文創紀念商品，但在現有的文創紀念商品中，能有效的提升當地的文化價值的佔少數，諸多文創紀念商品較難起到文化傳播及帶動當地經濟發展的作用。其主要原因在於多數現有文創紀念商品設計無特色，大多為造型的效仿及包裝上的替換，缺乏文化意涵與紀念價值。從而導致遊客對大多文創商品不感興趣，旅行過程中買不到有文化價值及紀念意義的商品，不但降低了旅遊體驗，且無法讓在地文化得到傳播與發展。本研究先通過分析文創相關文獻，並整理歸納出文創商品設計的要素，再經由對現有文創商品的成功案例進行分析對比，進而探討文創商品設計要素之理論在實踐中的運用。藉此分析歸納在現今社會背景下，真正能讓吸引消費者並能提升地方文化價值之文創商品設計要素，以供後續設計師或研究者做為參考。期望提升各地方文化的價值，並藉由文創紀念商品的影響，帶動相關產業的發展，提高地方經濟效益等美好願景。

關鍵字

文創商品 ； 文化價值 ； 設計要素

並列摘要

Most traveling spots sale cultural creation and commemorative merchandises, but little of these can efficiently enhance local cultural value among existing cultural and commemorative merchandises, which are hard to have effect to spread culture and lead economic development. The main reason is the lack of feature of the most existing merchandises, its style is imitated and package is replaced, we can't see cultural connotation and commemorative value on it. This phenomenon not only declines traveling experience but also can't spread and develop local culture. This research analyses relative references of cultural creation first, arranges and sorts out design factors then analyses and compared the successful cases of existing cultural creation merchandises to discuss how the theory of its design factors is used into practice. It also analyses and sums up what can really attract consumers and improve the design factors of local cultural value under today's social background, in order to provide references with follow up designers and researchers. I hope to improve local culture value and make use of the influence of cultural creation and commemorative merchandises, drive relative industry to develop and realise the expectation of improving local economic effects.

並列關鍵字

Cultural and creative products ； Cultural value ； Design elements