情緒表情符號的色彩認知之研究

情緒紀錄應用程式（APP）提供使用者即時記錄心情，利用表情符號紀錄、保存與追蹤長時間的情緒紀錄，並將數據整理成圖表，讓使用者能更了解自己的生活情緒起伏。此類的APP常使用表情符號（Emoticon）色彩做為情緒紀錄界面之圖示與設計元素，幫助使用者快速直觀的選取對應到自己目前心情的選項，提升使用者的接受度與識別。本研究分析表情符號與情緒分類之文獻，以及色彩與情緒之關聯，再分析市面上已有的情緒紀錄APP產品使用表情符號與色彩之應用方式。本研究做為前導之研究，以問卷法初步了解使用者對不同情緒之表情符號的色彩認知，共44位18～60歲受測者參與測試。結果顯示受測者認為黃色的色彩適合正向情緒之表情符號（喜悅、驚奇、愛），藍色的色彩則適合負向情緒之表情符號（悲傷、恐懼、憤怒），紅色適合激昂高能量的表情符號（愛與憤怒）。現有產品多使用綠色為正向情緒表情符號的色彩，但恐懼的表情符號綠色，與理論及現今產品不相符。

關鍵字

情緒色彩；表情符號；情緒紀錄應用程式

並列摘要

The Emotional Record APP provides users recording of moods, using emoji to record and track long-term emotional records. Those APPs often use emoticons as the graphical and design elements of the emotional record interface, helping users to quickly select options that correspond to their current mood. This study first analyzes the literature of emoji and sentiment classification, as well as the relationship between color and emotion, analyzes how the existing emotional record APP products apply emoji and color application. The study used questionnaires to get a preliminary understanding of people's color perception of different emotions. A total of 44 aged 18 to 60 participated in the test. The results showed that the subjects believed that the yellow color was suitable for positive emotion emoji, and the blue color was suitable. Negative emotion emoji, red is suitable for high-energy emoji. Existing products use green as the color of positive emotional emoji, but the results show that green is the first place emoji of fear for people.

並列關鍵字

Emotional color ； emoji ； emotional record app

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