兩岸社交平臺使用行為及現況分析－以微信和Line為例

Analysis of the usage behavior and current situation of social platforms across the Taiwan Strait - Taking WeChat and Line as examples

鄭加淇

《傳播前沿》 4卷1期 (2023/05) Pp. 69-81

摘要

在2022年發佈的兩岸研究報告表明，兩岸的新媒體用戶在社交媒體的選擇上有很大差異，這些媒體雖然同質化程度高，但在功能上也存在著區別。正是這些區別對兩岸社交軟體的用戶造成了使用行為上的差異。文章通過對兩岸使用率最高的微信和Line做比較，分析用戶在使用習慣上的差異，並對兩岸社交軟體的做了總結並進行未來發展的趨勢預測。

關鍵字

用戶 ； 社交媒體 ； 兩岸 ； 微信 ； Line

並列摘要

The cross-strait research report released in 2022 shows that there are significant differences in the choice of social media among new media users across the Taiwan Strait. Although these media have a high degree of homogenization, there are also differences in functionality. It is precisely these differences that have led to differences in usage behavior among users of social software across the Taiwan Strait. The article compares WeChat and Line, which have the highest usage rates on both sides of the Taiwan Strait, analyzes the differences in user usage habits, and summarizes the development of social software on both sides of the Taiwan Strait and predicts future trends.

並列關鍵字

User ； Social Media ； Cross Strait ； WeChat ； Line