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【論文摘要】當「嬌點」變成「焦點」－析論2023年世界棒球經典賽中華隊啦啦隊之應援效應
【論文摘要】When "Charm" Becomes "Focus": Analyzing The Fanchant Effect Of The Chinese Taipei Cheerleading Team In The 2023 World Baseball Classic
摘要
目的：2023年第五屆世界棒球經典賽（WBC）剛落幕，臺灣祭出最強啦啦隊「台灣精品經典女孩」為中華隊加油，從賽前至賽後話題持續不斷的啦啦隊無疑是媒體與球迷關注的焦點。本研究擬針對中華隊啦啦隊於2023世界棒球經典賽之相關報導與社論，析論中華隊啦啦隊之應援效應。方法：根據研究目的，研究者透過Google搜尋引擎搜尋「中華隊啦啦隊」、「台灣精品經典女孩」、「經典賽啦啦隊」等關鍵字，針對中華隊啦啦隊於2023年第五屆世界棒球經典賽中所報導之內容與社論，以內容分析法對於正反面觀點加以評析。結果與結論：本研究之分析結果如下：（一）正面觀點：啦啦隊是球場上的能量來源；帶動球迷替球員加油，提升主場優勢；在場上的熱力應援驚豔了國內外媒體；成員林襄成為媒體喜愛訪問的對象，創造話題性；成功讓世界看到「台式應援」的魅力。（二）反面觀點：棒球場上的主角應是場上選手，而非場邊的啦啦隊；當啦啦隊作為台灣特色的同時，可能會侵蝕棒球文化的本質。本次經典賽中華隊啦啦隊的表現，展現出臺灣棒球場上獨特的應援文化，不僅成功吸引國內外媒體的關注，也讓世界看見臺灣。然而，在經典賽結束後，如何延續中華隊啦啦隊所帶來的熱潮，在啦啦隊員們歸建後持續為所屬職棒球團提升人氣，進而拓展運動表演業，是相關主管單位與推廣團體未來積極努力的方向。
並列摘要
Purpose: The 5th World Baseball Classic (WBC) has just ended in 2023, and Taiwans strongest cheerleading squad "Taiwan Excellence Classic Girls" has been cheering for the Team Chinese Taipei. The cheerleading squad has been a constant topic of discussion from pre-game to post-game, and has undoubtedly become the focus of media and fans. This study aimed to analyze the relevant reports and editorials on the Chinese Taipei's cheerleading squad in the 2023 WBC, and to examine the cheerleading squads fanchant effect. Method: In accordance with the research purpose, the researcher used the Google search engine to search for keywords such as "Chinese Taipei's cheerleading squad," "Taiwan Excellence Classic Girls," and "WBC cheerleading squad," etc., and conducted a content analysis of the positive and negative viewpoints regarding the Chinese Taipeis cheerleading squad in the WBC. Results and Conclusion: The findings of this study were as follows: (1) Positive viewpoints: the cheerleading squad is a source of energy on the field; inspiring fans to cheer for the players and enhancing the home advantage; the squads passionate support on the field has amazed both domestic and foreign media; Lin Xiang has become a popular interview subject for the media, creating topicality and successfully showcasing the charm of "Taiwanese-style cheering." (2) Negative viewpoints: the main focus on the baseball field should be on the players, not the cheerleading squad on the sidelines; while the cheerleading squad is a unique feature of Taiwan, it may also erode the essence of baseball culture. The performance of the Chinese Taipei's cheerleading squad in the WBC showcased the unique fanchant culture of Taiwanese baseball and attracted the attention of domestic and foreign media, allowing the world to see Taiwan. However, it is important to sustain the momentum brought by the cheerleading squad after the WBC and continue to increase the popularity of the affiliated professional baseball teams as well as expand the sports performance business. These are the potential directions that relevant authorities and promotional groups may actively work towards in the future.