鄉村振興背景下鄉村旅遊資源的開發與研究

中國鄉村自身的深厚魅力是其在經濟發展過程中吸引鄉村遊客的基石，是未開發生態的處女地。鄉村旅遊是自然與人文的結合，是城市風景名勝區無可比擬的。同時，我國的農業文明歷史悠久，我國農村經濟資源十分豐富，農村旅遊在我國農村地區有著發展空間廣闊，潛力巨大。同時，鄉村是地理資源和民俗文化的基礎，是鄉村旅遊發展不可或缺的一部分。獨特的農耕文明和鄉村民俗，始終都吸引著都市人，這也成為發展鄉村旅遊的一種精神和情感。本文採用理論與實踐相結合的研究方法。根據國內外文獻綜述的總體分析來看，實施鄉村的旅遊資源開發擁有豐富的理論基礎和研究成果，綜合運用可持續旅遊發展理論、產業組織理論、利益相關者理論、遊客行為理論等，為後續論文展開論述。同時，通過問卷調查、訪談調查，瞭解鄉村旅遊資源開發情況。在本部分中,本文選擇了寧夏回族自治區作為調查的對象。通過分析，本文指出了鄉村旅遊資源開發模式存在的不足，包括指出了鄉村旅遊資源利用率偏低，鄉村旅遊資源開發地缺乏環保意識，鄉村旅遊資源開發地缺乏宣傳，鄉村旅遊資源開發缺乏配套設施等幾個方面的問題。此外，在國外典型鄉村的旅遊資源的具體開發模式的思考和選擇，本文也選擇了美國，日本，英國等的鄉村的旅遊資源的開發模式對我國國內鄉村旅遊資源的開發有著非常重要的參考借鑒意義，本文在研究我國鄉村旅遊資源開發的過程中，主要是從成都、山東以及貴州三個省不同的鄉村開發模式展開。這也為我國下一步設置科學合理的鄉村旅遊資源開發模式奠定了基礎。

關鍵字

鄉村振興；鄉村旅遊；寧夏； SWOT分析；可持續發展

並列摘要

The deep charm of Chinese countryside itself is the cornerstone of attracting rural tourists in the process of economic development, and it is the virgin land of undeveloped ecology. The combination of nature and culture constituted by rural tourism is incomparable in urban scenic spots. At the same time, China's agricultural civilization has a long history, China's rural economic resources are very rich, rural tourism in China's rural areas have a broad space for development and development potential. At the same time, the countryside is the basis of the geographical resources and the folk culture, and is an indispensable part in the development of rural tourism. The unique farming civilization and folk customs in rural areas always attract urbanites, which has become a kind of spirit and emotion of developing rural tourism. This paper adopts the research method of combining theory with practice. According to the overall analysis of the literature review at home and abroad, the implementation of rural tourism resources development has rich theoretical basis and research results, this paper will discuss the theory of sustainable tourism development, the theory of Industrial Organization, the theory of stakeholders and the theory of tourist behavior. At the same time, through the questionnaire survey, interview survey, to understand the development of rural tourism resources. In this section, the Ningxia Hui Autonomous Region was chosen as the subject of the survey. Through the analysis, this paper points out the shortcomings of the development model of rural tourism resources, including the low utilization rate of rural tourism resources, the lack of environmental protection awareness in rural tourism resources development areas, the lack of publicity in rural tourism resources development areas, rural tourism resources development lack of supporting facilities and other aspects of the problem. In addition, this paper also chooses the United States, Japan, and Japan as the models for the development of tourism resources in typical rural areas abroad, the development model of rural tourism resources in Britain and other countries has very important reference significance to the development of rural tourism resources in China, mainly from Chengdu, Shandong and Guizhou three provinces of different rural development model. It also lays a foundation for setting up a scientific and reasonable development model of rural tourism resources in our country.