藉數位科技革新牙科醫療服務

牙科醫療服務在進入二十一世紀呈現全面更新的面向，除了生醫材料的進步、對口腔生理環境的更加了解，也由於病患對尋求精準醫療的需求更為殷切，高階牙科醫療體系逐步的引入數位科技的應用。以台灣擁有優秀的醫療專業及科技人才，臨床醫學研究享譽國際，不論是醫療品質與醫療相關成本結構都具國際競爭力，加上全民健保施行後，相關資訊及病人醫療資料累積豐富，是發展個人客製化醫療的基礎。而台灣在半導體及3C產業上引領世界趨勢的生產製造，此二者之結合，是數位科技建構台灣牙科醫療領先全球的優勢。本研究意欲探索臺灣牙科醫療機構應用數位化在牙科醫療服務及治療設備的情形。文獻回顧結果顯示高階牙科醫療治療設備的經營策略與競爭分析，在臺灣學術或實務領域發現未有深入討論。本研究目的歸納如下：檢視高階牙科醫療系統之產業多年來的發展脈絡和商業模式，瞭解台灣牙科治療應用數位設備的現況與經營規劃，探索臺灣牙科醫療產業在進入數位化後之商業機會與形成聯盟後未來的策略布局。研究結論歸納，台灣牙醫產業原有的核心技術競爭力再經數位化與聯盟型態加強產業鏈，將可以強化產業競爭力，吸納周邊國家接受優質性價比高的醫療成果。其關鍵決定因素是(a)醫療技術數位增強；(b)醫療體制改革；(c)法律層級更替以及(d)與醫療院所策略聯盟。

關鍵字

高階牙科醫療系統、數位化、跨領域整合、經營策略

並列摘要

Dental service was totally transformed since the Millennium. Not only through the progress of bio-materials and apparatus, more drill into oral-biology, but also that patient has look for modern methods of precise medicine in dental therapy, which accelerate the revolutionary trend while the digital techniques were introduced into high end dental therapy system. Taiwan is known for her excellent medical and high-tech professionals. Clinical researches and the quality of treatment were rated the top of the world. From 1995 the National Health Insurance set a nation-wide foundation of data collection to develop custom-made medical treatment. If we could combine our leading techniques in semiconductor and 3C manufacturing with dental and medical industries, these would be the best way to conduct digital dental medicine ahead of the world. This study aims to examine longitudinal development of dental treatment that follow advanced medical systems, and the digitized evolution of dental medicine therapy and business model. Literature reviews and interview with leading professionals reveal that digital evolution has already applied onto various hierarchy of dental services. We could cross-link various field of industries and alter the economic trend, thus transforming dental healthcare industry into international business. The findings were summarized as the following statements, the core ability of dental service combines digitization and alliance business strategy would enhance industrial link and attract people from nearby countries to search for high quality dental service. The key determinants are (a) digital enhancement of dental service; (b) medical and dental delivery system reform; (c) updated legislation; and (d) hospitals and basic dental services strategic alliance.