台灣食育法發展趨勢探討與新創兒童廚藝教室之商業模式分析 —從各國食育法令政策與文化趨勢探討

Discussion of Food Education Laws of Taiwan and Business Model Analysis Of Creative Children Cooking Class — Discussing From The Laws And Culture Trends Of Foreign Countries

樊欣佩(Hsin-Pei Fan)

指導教授 ： 黃崇興

國立臺灣大學/管理學院/臺大－復旦EMBA境外專班/碩士(2015年)

https://doi.org/10.6342/NTU.2015.10052

摘要

由於氣候變遷、經濟條件改變等因素，許多國家開始從農業政策、糧食安全、國 人健康、飲食教育等面向，關注飲食議題，而台灣在近年來一連串陸續爆發的餿水油事件，導致國人對於台灣的食物安全與政府監督機制已完全喪失信心，政府除應繼續建立食品安全管制與監督等機制外，更應從國家整體糧食政策與飲食教育開始改變，才能真正為國人的飲食安全與身體健康把關。

本研究透過文獻分析法，比較並研究各國飲食教育的相關法令與施行概況，草擬台灣食育基本法草案，建議台灣應建立飲食教育法，將飲食教育納入法律位階，再交由行政執行單 位統籌各部門，制定細節的飲食教育執行計畫，希望能透過橫向跨部門整合，讓飲食教育能真正落實於國家各個政策。

此外，因應此飲食安全意識抬頭的潮流下，傳遞飲食教育的新型態兒童廚藝教室，是否有其獲利之空間，本研究就新創兒童廚藝教室的商業模式，依商業模式圖的九大構成要素與涵蓋面如目標客層、價值主張、關鍵活動、收益流等方向，探討新創兒童廚藝教室商業模式的可行性與實際執行成果 。

關鍵字

食育 ； 飲食教育 ； 飲食安全 ； 糧食危機 ； 商業模式圖 ； 兒童廚藝

並列摘要

Due to the climate alteration and economic change, many countries start to focus on the food issues from different aspects such as agriculture policy, food safety, healthy conditions of compatriots and food education. After a series of recycled waste oil incidents came to light, Taiwanese compatriots have lost their confidence in food safety and the supervision system of government. Besides continuously establishing the control and supervision mechanism of food safety, the government should initiate the reformation in its food policy and food education in order to assure the food safety and the health of Taiwanese people.

This thesis, through documentary analysis method, tries to compare and study the regulations with respect to food education and the execution situation of several countries and also tries to draft the Food Education Law of Taiwan. This study concludes that Taiwan should establish its own Food Education Law, encompassing the food education into the level of laws, and the detailed execution plan of food education should be regulated and executed by the administrative related departments. Hopefully, through the horizontal collaboration of cross departments, food education will be fulfilled in all the policies of different departments of the nation.

Besides, following the rising awareness of food safety, whether the new business model of the innovative children cooking class will be able to make profits is also the key topic of this thesis. This thesis tries to dicuss the possibility of the new business model of the innovative children cooking class in accordance with nine components of“Business Model Canvas”theory such as customer segments, value propositions, key activities and revenue streams and also reports the curently actual performance.

並列關鍵字

food education ； food safety ； food security ； business model canvas

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