台灣中小企業之轉型: 澳拓國際個案探討

Transformation of Taiwan’s Small and Medium Sized Enterprises: A Case Study on Taiwan Auto International CO., LTD.

孫婕(Chieh Sun)

指導教授 ： 洪茂蔚教授

國立臺灣大學/管理學院/企業管理碩士專班/碩士(2011年)

https://doi.org/10.6342/NTU.2011.10072

摘要

無資料

關鍵字

中小企業 ； 轉型

並列摘要

Abstract
The phrase “Made In Taiwan” has been stamped on numerous products over significant period of time, and because of Taiwan’s success in manufacturing the Taiwan enterprises earned the reputation of quality decency along with reasonable price in the world. Taiwan’s economy is largely constituted of Small to Medium sized enterprises which exhibit the forte of flexibility. The SMEs’ advantage in size enables them to adjust efficiently to changes in the industry. Through performing the case study on Taiwan Auto International CO., LTD, a SME dedicated in Auto Parts export, analysis of feasible routes of transformation is analyzed under the consideration of the macro environment, industry environment, and its internal environment. The suggested steps to be taken are discussed in term of the theory of transformation along with discussion of the current internal problem analyzed in agency theory.

並列關鍵字

SME ； Enterprise Transformation ； Dynamic Capabilities ； Auto Parts ； Agency Theory

參考文獻

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