Recent developments in emerging theories and technologies for the design of service models and solutions have revealed some important trends. These pertain to the relationship between corporations and customers toward collaboration on deep diving customer insights and participation in product design, development, and delivery in terms of customer engagement. Further, there is an increasing emphasis on the inclusion of customer behavior in the database along with a more accurate interpretation of this behavior. To learn of how science and engineering functioning in branding service, this study develops an index that provides a framework to managers and entrepreneurs to examine their service models and solutions, to develop a long-term service innovation principle, and to accelerate the service offering process.