電子商務為20世紀網路興起下迅速成長的產業,在2013年台灣電子商務的B2C營收比例不斷攀升,台灣的電子商務公司除了致力於發展本地的市場外,也一步步的向海外的市場做擴張,本論文希望探討,當台灣的電子商務廠商在對海外做擴張時,在其進入模式的選擇,是受到何種因素的影響,首先本文欲從過去相關文獻的收集,建構出一個架構可以解釋在考量進入模式下,各個因素影響的重要程度,接著採用個案分析的方式對台灣電子商務公司進行深度訪談歸納出這些因素,以了解不同電子商務廠商進入模式,受到因素影響的重要性是否相同,以及有哪些因素是以前文獻未提到,但會影響電子商務選擇進入模式時的決策,本論文希望透過本研究對台灣電子商務廠商,欲擴展海外市場時能有具體的建議以提供其參考。
E-commerce is a star industry growing rapidly in the 20th century. Taiwan e-commerce’s revenue continually increases. Taiwan's e-commerce companies not only develop the local market but also expand the overseas markets. The purpose of this paper is to discover what factors affecting the entry mode when Taiwan's e-commerce companies expand the overseas markets. This paper wants to conclude these factors by reviewing literature and interviewing Taiwan's e-commerce company personally. By this research, we can know whether different e-commerce companies will be affected by the same factors. Besides, the factors show in the previous literatures. This paper also wants to find the new factors affecting the entry mode.