不確定產業環境的產能擴充策略

Capacity Expansion Strategies in the Uncertain Industrial Environment

鄭志聰(Chih-Tsung Cheng)

指導教授 ： 周雍強

國立臺灣大學/工學院/工業工程學研究所/碩士(2004年)

https://doi.org/10.6342/NTU.2004.00198

摘要

半導體產業的不確定性很高，製程技術更迭迅速，產能運籌是經營獲利的重要因素。產能運籌可以有激進或穩健兩種策略，企業採取的產能策略應隨著企業的生命週期以及產業環境更張。本文以半導體製造為案例，分析不確定性產業環境的產能規劃策略與原則。本文首先分析案例公司的產能成本、平均售價、直接費用、營業費用等歷史資料，討論永續經營原則，然後以實驗設計與統計方法，分析在各種需求與營利情境的最佳產能策略。本文提供一個研究產能規劃策略的方法，適用於需求不確定性高、產品價格競爭激烈、產能投資成本很高的產業。

關鍵字

半導體製造 ； 產能策略 ； 企業生命週期

並列摘要

The semiconductor industry is faced with great uncertainties in process technologies and demand. Capacity planning is a vital corporate task that has direct impact on profitability. There are at least two strategies of capacity: aggressive and conservative. The suitability of each strategy should depend on the lift cycle stages of individual corporations and the industry as a whole. In this paper, the capacity trajectory of a semiconductor manufacturing company is analyzed to construe the strategy and principle of capacity planning in the uncertain environment. In the first part, historical data of capacity cost, average selling price, direct expenses, and operating expenses are analyzed. The requirement of perpetual operations is discussed as a principle of capacity planning. In the second part, capacity strategies in various scenarios are analyzed by using experimental design and statistical methods. This paper presents a method for designing capacity strategies in industrial environment that is characterized by uncertain demand, intense price competition, and high investment cost.

並列關鍵字

semiconductor manufacturing ； capacity strategy ； Life cycle of manufacturing enterprises

參考文獻

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