利用量化研究與綠色品質機能展開法探討消費者之需求

隨著環保意識逐漸提升，許多廠商開始推出具有環保概念的產品。綠色產品的發展在現代的市場上顯得格外重要。目前，有許多考量環境之綠色設計工具，但是大多綠色設計工具沒有考量到消費者的需求，因此所設計的綠色產品在市面上難以獲得消費者的青睞。然而，綠色品質機能展開(GQFD)法可以解決上述的問題。GQFD是一種能夠同時考量到環境因素和消費者因素的綠色設計工具。因此本研究使用GQFD來探討消費者對綠色產品的需求。並使用競爭者分析探討各家廠牌產品的優缺點，讓我們了解綠色產品該如何改進才會更受消費者滿意。同時，本研究針對問卷量表做信度的檢測，確保問卷量表具有一定的穩定性，並使用量化研究探討不同背景的消費者，對於綠色產品的設計元素是否有顯著的差異性存在。

關鍵字

GQFD ；消費者之需求；競爭者分析；量化研究

並列摘要

With the increasing environmental awareness, many companies launch environmentally friendly products. The development of green products becomes very important in the modern market. Currently, there are many design tools consider environmental issues, but most of the green design tools do not consider consumer needs. Thus, some green products in the market might not obtain consumers’ favors. However, Green Quality Function Deployment (GQFD) method can solve this problem. GQFD is a green design tool that can simultaneously consider environmental factors and consumers’ factors in products design. In this study, GQFD was used to identify customer needs for green products. Competitor analysis was used to explore the advantages and disadvantages of the products from different companies. Reliability test was conducted for the questionnaire to ensure its stability. Quantitative research was used to study if there are significant differences between different design factors and different customer backgrounds.

並列關鍵字

GQFD ； Customer Needs ； Competitor Analysis ； Quantitative Research

參考文獻

Boonkanit, P. & Apikajornsin, A. (2005), The Methodology for Selecting Product at Conceptual Design, Environmentally Conscious Design and Inverse Manufacturing, pp.242–243.

Chan, H.K., Wang, X., White, G.R.T. & Yip, N. (2012), An Extended Fuzzy-AHP Approach for the Evaluation of Green Product Designs, Transactions on Engineering Management.

Feyzioğlu, O. & Büyüközkan, G. (2008), An Integrated Group Decision-Making Approach for New Product Development, International Journal of Computer Integrated Manufacturing, 21(4), pp.366–375.

Gao, Y., Liu, Z., Hu, D., Zhang, L. & Gu, G. (2010), Selection of Green Product Design Scheme Based on Multi-Attribute Decision-Making Method, International Journal of Sustainable Engineering, 3(4), pp.277–291.

Gehin, A., Zwolinski, P. & Brissaud, D. (2008), A tool to Implement Sustainable End-of-Life Strategies in the Product Development Phase, Journal of Cleaner Production, 16(5), pp.566–576.

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利用量化研究與綠色品質機能展開法探討消費者之需求

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