溪頭自然教育園區解說牌服務成效評估之研究

Evaluation of Interpretative Signs at Sitou Nature Education Area

李佳容(Chia-Jaung Lee)

指導教授 ： 袁孝維

共同指導教授 ： 張子超(Tzu-Chau Chang)

國立臺灣大學/生物資源暨農學院/森林環境暨資源學研究所/碩士(2010年)

https://doi.org/10.6342/NTU.2010.00620

摘要

本研究旨在評估溪頭自然教育園區解說牌服務之成效，透過現地調查、遊客與解說志工問卷調查，並搭配舉辦座談會的方式，來瞭解遊客、解說志工與學者三種對象對溪頭自然教育園區中解說牌之看法，並評估其內容品質，最後提出改善建議。研究結果顯示2008年至2009年期間內，園區內解說牌共計有92面，材質樣式多為不鏽鋼板式最多，佔76%；內容以解說植物最多，佔85%。使用概況方面：訪問遊客結果(n=501)，有63%的遊客表示曾使用解說牌，其中53%的原因為想獲得新知；37%的遊客表示未曾使用解說牌，其中42%的原因為沒有看到。在影響是否使用解說牌因子方面：年齡與教育程度的不同會影響遊客的使用比例，年齡層愈大的遊客有較高的比例會使用、教育程度愈高的遊客也有較高的比例會使用。認知看法方面：有78%的遊客認同使用解說牌後能增加知識、有78%認同使用後能夠增加對溪頭的瞭解、有55%的遊客滿意園區內所設置的解說牌。大部分的遊客在使用完解說牌提供的服務後，82%的遊客大多看過即忘而未能留下印象。在解說志工訪談調查方面：綜合解說志工們的看法(n=9)，普遍認為三個解說主題區的內容主旨強度不高，且與遊客的生活經驗連結度低。最後彙整遊客、解說志工與學者的看法，本研究建議溪頭自然教育園區應先提升辦理解說業務人員的解說素養與建置解說服務資料庫，其次從整體解說服務的內容規劃著手，找出符合園區資源特色之解說元素並發展其主題，依不同屬性的遊客搭配不同步道發展各自的解說主題。解說牌內容設計規劃方面，應增加其多元性並加強主旨強度，撰寫方式應從遊客的生活經驗切入、善用圖示輔助解說與明確指引出解說資源，同時應加強解說資源的管理維護與營造，另外可搭配摺頁的使用來提高解說牌的使用價值；外觀方面，將其風格定調與加強維護整理。

關鍵字

評估 ； 解說 ； 解說牌 ； 溪頭自然教育園區 ； 問卷調查

並列摘要

The purpose of this study is to evaluate the interpretive signs and then propose suggestions to the Sitou Nature Educational Area by on-the-spot investigations, visitor interviews and interpretive volunteer interviews. We also invited experts and held a discussion meeting. According to the study of 2008 and 2009, there are 92 interpretive signs in the area, among which 76% are stainless steel. Those signs are primary interpreting plants (85%). After interviewing visitors (n=501), we know 63% of visitors had used interpretive signs and a desire for new knowledge is the most common motivator (53%) while 37% of visitors had not, among whom 42% say they could not find signs. For people who use the interpretive signs, the study found two factors, one is age, and the other is the level of education. In other words, when the visitors are elder, they tended to use the interpretive signs. When the visitors’ levels of education are higher, they tended to use the interpretive signs, too. In the visitors’ perspective: 78% agreed reading the interpretive signs gain new knowledge, as well as 78% of visitors agreed reading the interpretive signs help them to know more about the Sitou Nature Educational Area. 55% were satisfied with the signs installed. Nevertheless, 82% said seldom could leave impressions after reading. When interviewed, most of the interpretive volunteers (n=9) indicated that the themes of three interpretive areas are rather vague, and the contents provide few connections to common experiences of visitors. Combining the perspective of visitors, interpretive volunteers and experts, this study suggests the authority of Sitou Nature Educational Area to improve interpretive staff’s knowledge and establish “Interpreting Service Database” first. Next, plan the whole interpretive service contents, and find out the special features of Sitou resources so as to develop different interpretive materials for different trails and different visitors. As for the interpretive contents: Increase the diversity of contents and improve the theme intensity. Try to narrate the unfamiliar contents on the basis of experiences that visitors have had, use figure illustration to assist oral interpretation, and point out the interpretive target correctly. At the same time, keep maintaining interpretive resources and construct an environment suitable for interpretation. In addition, improve the interpretive signs function by visitors’ guide manual. As for the sign appearance: Integrate the style of interpretive signs, and keep the appearance of signs clean and obvious.

並列關鍵字

evaluation ； interpretation ； interpretive sign ； Sitou Nature Educational Area ； questionnaire

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