後ECFA時代金融業佈局大陸之策略

The Banking Strategy in Post-ECFA China

林依佳(Yi-Chia Lin)

指導教授 ： 陳忠仁

國立臺灣大學/管理學院/企業管理碩士專班/碩士(2011年)

https://doi.org/10.6342/NTU.2011.10192

摘要

無資料

關鍵字

海峽兩岸 ； 銀行策略 ； ECFA ； PEST模型 ； SWOT分析

並列摘要

This study examines the past and current state of the Chinese banking industry, foreign banks’ development and future possibilities for Taiwanese banks in China. The coming years following China’s WTO entry at the end of 2001 and the signing ECFA between Cross-Straits in 2010 are expected to see great changes in China’s banking system.
Although China has rapid economic growth around the world, its unique way of dealing business is one of the most important factors affecting its ultimate development. The “affection always comes first” attitude has caused cultural conflict when foreign investors entering China, sometimes also aroused the issue of corruption. To adjust to the culture in China has always been a major concern for foreign investors. Thus it is crucial for them to seek the help from the locals. In this study China’s external environment, especially focused in those factors affecting banking industry, are analyzed mainly based on PEST model. Proceeded with the separate description and analysis of four forms of banks currently in China using SWOT analysis and nine building blocks: China’s big four banks, China’s joint stock commercial banks, foreign banks, and Taiwanese banks.
Not being permitted to establish branches until 2004 or to manage RMB business until 2007, Taiwanese banks suffer from former restrictions under PRC banking law, denying them the opportunity to keep up with the development of other foreign banks. Apart from needing to make double effort to develop their business in China, they should concentrate on extracting the optimum benefit from their competitive advantages.

並列關鍵字

Cross-Straits ； ECFA ； banking strategy ； PEST Model ； SWOT Analysis

參考文獻

(5) 朱浩民，「中國銀行業之開放與台資銀行進入策略」，台灣金融財務季刊，96/03。

(7) Doyle, P. (1994). Marketing Management and Strategy. New York.

(9) International Monetary Fund. (2005). World Economic Outlook. April.

(10) Jauch, L .R. & Glueck, W. F. (1989). Strategic Management and Business Policy. New York.

(11) Leung, M. K. (2000). Executive Briefing/Foreign Banking in China. Business Horizons, 43(6), 3– 4.