超高齡社會之自費物理治療創新服務商業計畫書

Business Plan for Out-of-Pocket Innovative Physiotherapy Services in a Super-Aged Society

張偉弘(Wei-Hung Chang)

指導教授 ： 郭瑞祥

共同指導教授 ： 陸洛

國立臺灣大學/管理學院/創業創新管理碩士在職專班/碩士(2022年)

https://doi.org/10.6342/NTU202201358

摘要

我國將於2025年邁入超高齡會社會，國人壽命延長及因疾病或傷害所致之復健與物理治療需求，極需獲得滿足。然而，因我國全民健康保險制度給付物理治療項目的限制，現有的物理治療供給量及品質已無法滿足國人未來之需求。本文係梅科科技股份有限公司（簡稱：梅科）之商業計畫書，梅科公司以開發並推廣 AI 運動處方為核心之物理治療服務及物理治療領域數位療法為目標，透過科技整合商業模式，推動自費物理治療服務的標準化、可複製化及效率化，期望為超高齡化社會下的復健及物理治療市場帶來新的供給。
本計畫從巨觀(macro)、中觀(mezzo)、微觀(micro)的角度來介紹及分析物理治療產業，並從復健醫學的發展趨勢，說明物理治療在復健醫學所扮演的角色，了解自費物理治療的定位及重要性。以PEST方法分析總體環境中的政治(Political)、經濟(Economic)、社會(Social)與科技(Technological)等四種因素。再藉由Michael Porter的五力分析模型，來解析臺灣自費物理治療產業的競爭力及吸引力。最後以SWOT方法對本案公司進行強弱分析。

關鍵字

物理治療 ； 復健 ； 超高齡社會 ； 自費物理治療服務標準化 ； 居家物理治療 ； AI運動處方

並列摘要

Taiwan will enter a super-aged era by 2025, and there is a pressing need to fulfill the demand for rehabilitation and physiotherapy services prompted by longevity and illness or injury. However, the current physiotherapy service items covered by the National Health Insurance are limited and the existing volume of physiotherapy service supply cannot meet the future demand of its citizens. This paper is a business proposal of Meco Technology, we develop and promote AI prescribed exercise plan as a core part of physiotherapy treatments, the digitalization of physiotherapy treatments in the industry, integrate business model through technology, drive the standardization of out-of-pocket physiotherapy services that is highly efficient and replicable, expecting to bring a new wave of rehabilitative and physiotherapy services for the super-aging society.
The business plan analyzes the physiotherapy industry through macro, mezzo, and micro approaches, explains the role of physiotherapy treatment within physical and rehabilitation medicine through the developmental direction of PM R to understand the positioning and importance of out-of-pocket physiotherapy. We employed PEST analysis to evaluate the overall political, economic, social, and technological environment. Followed by Porter’s Five Forces model to identify the competitiveness and attractiveness of out-of-pocket physiotherapy in Taiwan. And lastly, conducted SWOT analysis on the company’s strengths and weakness assessment.

並列關鍵字

Physiotherapy ； rehabilitation ； Super-Aged Society ； standardization of out-of-pocket physiotherapy services ； AI prescribed exercise plan

參考文獻

1.勞動部職業安全衛生署，「人因性危害預防計畫」，網址：https://www.osha.gov.tw/1106/1196/10141/10145/10991/，查詢日期：2022年5月15日。

2.Berk, J. and P. DeMarzo, 2017, Corporate Finance, 4th Edition, Pearson.

3.Humphrey, A., 2005, “SWOT Analysis for Management Consulting”, SRI Alumni Newsletter, 0

4.Porter, M. E., 1979, “How Competitive Forces Shape Strategy”, Harvard Business Review, 03-04, available on: https://hbr.org/1979/03/how-competitive-forces-shape-strategy.