創建永續鄉村旅遊與寄宿家庭之商業模式 印度當地社區與國際遊客之交流

Creating New Business Model for Sustainable Village Tourism and Home Stays A Bonding Between International Tourists and Local Communities of India

葛培(Gopal Karunanithi)

指導教授 ： 凱達西

共同指導教授 ： 許文馨(Audrey Hsu)

國立臺灣大學/管理學院/企業管理碩士專班/碩士(2020年)

https://doi.org/10.6342/NTU202002734

摘要

人们总是对旅行充满兴趣。如果在国家和文化之间存在一种共同的爱好，那当然就是去新地方体验不同生活方式的愿望。各个年龄段的人都热爱探索世界。参观地点，旅行目的和运输方式已经发生了许多变化，而根本的旅行渴望从未改变。因此，旅行和旅游市场总是有需求。用令人满意的解决方案来满足需求是业务，在这种需求供应过程中对人和环境有益的事情是可持续的社会业务。该项目工作的目的是在旅游业中创建一家初创公司，以向台湾人展示印度泰米尔纳德邦未开发的偏远乡村，然后将其扩展到印度其他州，以吸引所有国际游客。旅行者应与当地社区一起在寄宿家庭中体验真实的生活方式和地道美食，即作为一种共生关系促进乡村旅游，以当地人和外国人的福祉为生。意外的黑天鹅事件COVID-19大流行在2019-2020年对旅行，旅游和运输业产生了重大影响，并将其颠倒了。我们将尝试一些新颖的方法来带动旅游业的增长。为了进行更精确的分析，此书信中表示的所有数据和信息都是COVID发布的，并且大多来自网站。

關鍵字

乡村旅游 ； 印度旅行 ； 印度旅游

並列摘要

Abstract
There is always a great level of interest to people for travelling. If there is one common hobby across countries and cultures, then it is certainly the desire to visit new places and to experience different lifestyles. People of all ages has a love to explore the world. There has been a lot of changes in the places of visit, purpose of travel and mode of transportation whereas the underlying urge to travel never changed. Hence there is always a demand in the Travel and Tourism Market. Addressing the demand with the satisfying solutions is Business and doing something good to people and environment in this demand-supply process is sustainable social business. The aim of this project work is to create a start-up in the Tourism sector to show-case the unexplored, remote country-side of TamilNadu, India to Taiwanese people and then scaling it to other states of India to all international visitors. Travelers shall experience the real life-style and authentic cuisine by living in home-stays with local communities i.e. Promoting rural tourism for the welfare of locals and foreigners as a symbiotic relationship. The unexpected black-swan event COVID-19 pandemic of 2019-2020 impacted the Travel, Tourism and Transportation sector largely and turned it upside down. We will try some novel methods to bring back growth in the Travel Industry. To have a refined analysis, all the data and information represented in this epistle are post COVID and mostly taken from websites.

並列關鍵字

Rural Tourism ； India Travel ； Indian Tourism

參考文獻

References

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Boston Consulting Group. (2020). Bionic Revenue Management in Travel and Tourism. https://www.bcg.com/publications/2020/bionic-revenue-management-travel-tourism

Business Queensland. (2017, July 17). Calculating your break-even point. https://www.business.qld.gov.au/running-business/finances-cash-flow/managing-money/break-even-point

Business Queensland. (2019, Oct 23). Starting a business. https://www.business.qld.gov.au/starting-business