電子連接器垂直整合之研究：以H公司為例

Research on Vertical Integration of Electronic Connectors: Take H Company as an Example

林志達(Chih-Ta Lin)

指導教授 ： 黃恆獎

國立臺灣大學/進修推廣學院/事業經營碩士在職學位學程/碩士(2019年)

https://doi.org/10.6342/NTU201900878

摘要

全球商業模式改變進入微利時代，同時面對市場需求、人力成本壓力下產業陸續外移，企業不斷思考如何提升競爭力，得以永續經營。企業為了提升效率降低製造成本，紛紛投入研發、生產技術研究。除了內部改善外同時需兼顧產業大環境，有效的供應鏈資源整合也能帶來原物料成本降低，提高獲利。
本研究是以車用電子連接器專業沖壓廠為例，先了解車用連接器的產業概況，以垂直整合、交易成本理論等思考未來的策略方向，用SWOT分析內外優勢劣勢與機會威脅，五力分析分析供應商、客戶、新進競爭者、替代性產品、既有競爭者等面向，尋找出可執行策略，評估垂直整合策略規模方式及經濟效益，思考承擔風險是否能足以克服。
以H公司五力分析，在供應商談判能力高情況，經垂直整合降低採購成本訂出策略，沖壓廠最主要的原物料為銅料及銅料表面處理，銅料為國際銅價加裁切加工費，價格無法異動。表面處理原為委外加工廠商，經垂直整合併購或廠內加工表面處理，細算成本結構是否能比原委外加工廠商低以提高獲利與競爭力，以及降低交易成本為本研究所探討。

關鍵字

電子連接器 ； 垂直整合 ； 五力分析 ； 交易成本 ； SWOT分析

並列摘要

The global business model has changed into a trend of micro profit. At the same time, under the pressure of market demands and labor cost, there has been a phenomenon of offshore migration of industry. Enterprises are constantly thinking about how to enhance their competitiveness and sustainable operation could be obtained. In order to improve efficiency and reduce manufacturing costs, enterprises have invested in R&D and production technology research. In addition to internal improvement, it is also necessary to take the industrial environment into account. Effective supply chain resource integration can also bring a cost reduction of raw materials and increase profitability.
This study takes the professional stamping factory for automotive electronic connectors as an example. Understand the industry development of automotive connectors before consider the future strategic direction with value chain, vertical integration, and transaction cost theory, etc. By Porter five forces analysis, Analyze suppliers, customers, new competitors, alternative products, and existing competitors are looking for executable strategies; evaluate the scale and economic benefits of vertical integration strategies, and thinking about whether risk-taking can be overcome.
Based on the analysis of H Company's five force analysis, under the condition of high negotiation ability of suppliers, lowers the purchasing cost and develops a strategy by vertical integration. The main raw materials of the stamping plant are copper material and surface treatment of copper material and the copper material is international copper price plus cutting processing fee. The price cannot be changed. The original surface treatment is an outsourcing processing manufacturer. After vertical integration merger or in-plant processing surface treatment, whether the cost structure can be lower than the original outsourcing processing manufacturer to improve profitability and competitiveness, and reduce the transaction costs.

並列關鍵字

Electronic connectors ； Vertical integration ； Porter Five forces analysis ； Transaction cost ； SWOT analysis

參考文獻

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