This paper studies the intraday pattern of stock price for a sample of the Taiwan Stock Exchange listed firms over the period 1995-2009. First, we examine the stock returns dynamics of all firms traded on Taiwan Stock Exchange. Besides, we divide trading day to three equal periods and examine the price patterns in each subperiod. Second, we examine the impact of industry effect on intraday return patterns. Three industries are analyzed and the empirical results show that industry effect has impact on intraday return patterns. The empirical results show that stock returns show a price reversal pattern.