物聯網企業市場的通路策略研究，以資訊科技業者為例

「物聯網」(Internet of Things, IOT)被喻為全球資訊產業的第三波浪潮，已成為今日全球最受矚目的明星產業。「物聯網」概念是把所有實體物件與網際網路連接,進行資訊交換，更進一步實現自動識別、定位、跟蹤、監控和管理。透過全方位的物件感知技術的佈建，達成全面性的『物物互聯』、『自動感知』、『智慧生活』的境界。比爾•蓋茲在1995年在「未來之路」一書首度提及物聯網概念，具體概念要等到了 1999年由美國麻省理工學院Auto-ID Centre提出了EPC網路架構、運用RFID結合Internet網路架構，讓PC to PC (P2P) 架構擴展到Machine to Machine (M2M)架構；然後國際電信組織在2005年的網際網路報告書中，以Internet Of Things為名，正式提出「物聯網」架構，強調未來數位生活中網際網路將無所不在的發展趨勢。接下來的數年，經由物聯網先驅的不斷努力，建立了一些成功案例，實證物聯網的確能解決如高齡化等現實生活，而引起了各國政府的重視，紛紛地將物聯網納入國家計劃與政策。在政府與民間的推波助瀾之下，有更多的企業想進一步評估是否該投身于此一領域。本文的目的是以資訊科技廠商為例，以個案研究方式，給想要投身物聯網的企業提供一些參考，如何在這個商機無限的環境根據自身的定位，善用自身的優勢，找到適當的策略，建立的有效的物聯網通路覆蓋，以最快速度取得多數市場佔有率。

關鍵字

物聯網；商業生態系統；競合分析

並列摘要

Internet of Things, Billions of Things, Trillions of Dollars ~IDC The Internet of Things represents a new construct in an ICT world. It is this new market proposition that is occupying the collective minds of IT vendors, service providers, and system integrators as it represents huge potential for new streams of revenue and new customers. This paper is intended for the Enterprises or individuals who are interested in understanding The Internet of Things (IoT) and how it relates to Business Ecosystem. It examines, from the supply and demand perspectives, the evolution of the IoT, the role of the Internet, the market potential and drivers, adoption challenges and readiness, as well as the implications for whoever involver in terms of opportunities and risks. The Internet of Things across the ecosystem of intelligent systems (ISs), connectivity, platforms, analytics, and applications. Deconstructing its complexity is the first step to understanding the impact and therefore the market opportunity that exists for IT, Sensor & Automation vendors and services providers. The IoT already impacts our everyday life down to the smallest processes. This study also looked at the co-opetition strategy for the Internet of Things. With this and Business Ecosystem, the new partnership model, we expect the business scale of Internet of things to mushroom from $1.9 trillion in 2013 to $7.1 trillion by 2020.