雲端商業軟體延伸至中小企業使用計畫

SMART BUSINESS GATEWAY: Extending Cloud Business Applications to SMB.

余人仰(Jenyang Luc Yu)

指導教授 ： 邱宏仁

國立臺灣大學/管理學院/企業管理碩士專班/碩士(2014年)

https://doi.org/10.6342/NTU.2014.00838

摘要

無資料

關鍵字

雲端 ； 商業軟體 ； 中小企業

並列摘要

This business plan details the concept and implementation of SMART BUSINESS GATEWAY (SMART BUSINESS GATEWAY), which provides an affordable and accessible tool for owners of Small & Mid-sized Business (SMB) to enable versatile cloud based business software applications in their daily operation and business. The core service of SMART BUSINESS GATEWAY offers an environment yet platform for SMB owners and IT personnel to investigate software applications and to start using these applications after the trial period with paying a full activation fee. SMART BUSINESS GATEWAY is not only to populate the exposure for cloud based business application providers, but also to increase user stickiness and loyalty.

In current IT market climate, cloud based business application adoption is very limited for big firms equipped with IT Team only. The developer with newly launched cloud based business application doesn’t have effective and multiple channels to market the product and to reach out its customers; not to mention to sustain quality revenue with profits. Our solution could resolve these problems and benefit all of stakeholders in this ecosystem.

並列關鍵字

Cloud Business Applications ； Small Business

參考文獻

(C) Porter, Michael E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York.: Simon and Schuster. Retrieved 9 September 2013

Reference

(A) Michael E. Porter. "The Five Competitive Forces that Shape Strategy", Harvard Business Review, January 2008, p.86-104.

(B) Porter, Michael E. (1979). "How competitive forces shape strategy". Harvard Business Review. Retrieved 9 September 2013.