新科技在台灣房仲業的應用與發展：以案源開發系統為例

本研究以台灣案源開發系統為例，探討新科技在房仲產業中所扮演的角色與產生的影響，並且以其對於房仲業所產生的流程改變，提供投身房仲業的新科技業者，如何優化傳統產業之作業流程，提供創造穩定獲利新商業模式的建議。研究發現，案源開發系統對於房仲業越發不可或缺，但在目前房仲業採直營與加盟體系的兩大架構下，直營業者多數採取自行開發；加盟業者由於成本考量多採取外包方式，新科技業者想進入產業，除自身專業外，還必須由日常作業流程切入，並能獲得從業者認同，且與從業者形成互利共生的結構，才能建立穩定的營運模式。本研究建議，在經營本業之外，新科技業者若想要進入資本市場，必須提升技術與增加使用者，建立絕對優勢，亦需透過產業橫向與縱向整合，獲得更多資源，才能給予資本市場較多的想像空間。

關鍵字

房仲業；案源開發系統；商業模式；探索性研究

並列摘要

This study will use listing websites in Taiwan as examples to discuss how new technologies impact the real estate industry. It further recommends the hi-tech sector in the real estate industry know-hows to optimize traditional brokerage operations while creating new, stable and profitable business models. It shows the listing websites are pivotal in the brokerage business. One may distinguish nowadays business practice as franchise and enterprise-owned. The enterprise-owned stores often invest in homegrown websites, while the franchise ones outsource developments due to cost considerations. The hi-tech companies, in order to break the entry barrier and further create a sustainable business model in a mutual-beneficial eco-system, must not only hone the professional skills, but also are recognized by the brokerages and integrated with their daily operations. The study suggests the hi-tech companies must advance in technologies and grow user pool to capitalize an absolute advantage at the market entry. The horizontal and vertical business integration helps these companies capture more resources, and further opportunities in the capital market.