社會組織的運營模式研究
（以若干社會組織運營實踐為例）

改革開放以來，社會組織在中國的發展十分迅速，對於建立和完善市場經濟都發揮著重要的作用，在維護社會經濟的健康穩定發展方面有著相當重要的價值意義。隨著中國經濟的高速發展，在市場經濟的完善過程中，社會組織已然成為一支重要的經濟發展力量，能夠不斷激發出社會活力，並積極促進和諧社會的構建，因此發展壯大社會組織是社會建設的必然發展趨勢。但若僅有熱情、激情，這在社會組織的經營中是遠遠不夠的，它更需要的是建立起健康的運行機制和管理方式。當一個組織擁有了創新的動機、鮮明的使命和有效的管理，並且讓自身的運營模式得到社會組織所服務物件的認同，它才能夠不斷發展壯大，從而增強自身影響力，贏得社會的支持。所以對社會組織而言，除了自身必備良好的成立動機之外，明確的使命、清晰的目標、正確的策略和卓有成效的運營方式都是一個社會組織想要健康持久發展的有力保證。當前，中國的社會組織尚處於發展的初級階段，還存在著很多的不足，包括社會組織自身發展能力欠缺；尚未形成成熟的社會組織體制；缺乏自主性、獨立性、創新性；政府相關配套政策制定不足；公眾認知度不高、參與度不夠等等。基於此，本篇論文從社會組織的歷史發展沿革、社會組織的現狀分析、社會組織的運營創新等方面進行了相關闡述和實踐性案例分析，創新性地推導出社會組織的應用價值模型，同時充分借鑒發達國家社會組織發展的成功經驗，結合中國社會實際發展現狀，通過實踐深入剖析社會組織在新的價值表現形態下，其創新的運營模式及其平臺價值的作用。這對於有關社會組織自身價值方面的學術研究，將在社會組織運營模式的創新及其應用方面做出一定的補充和加強，同時在應用型研究領域或許也可開闢出一條新的分支，推動新一輪社會價值的突現，具有相當的研究意義。因此，本篇論文旨在重點通過創新性的應用價值模型研究，推動社會組織發展思路和政策體系的改革和創新，促進社會組織監管體系的建立和健全，加大對社會組織負面作用的規制，增強社會組織管理運營的獨立自主性，推動社會公眾對於社會組織監督的公開透明性，提升社會組織價值創造的創新性，不斷探尋如何更好地發揮社會組織平臺功能效用的途徑，充分激發社會組織活力，促使社會組織朝著更加積極的方向發展，以志存高遠的使命和責任服務於社會，為人們創造價值，實現整個社會關愛、自由、健康、安全、公平和公正的願景，並在國際社會中營造廣闊的前景，深遠的影響和穩固的地位，實現社會組織的創新發展和永續繁榮。

關鍵字

社會組織；運營；創新；價值；模型

並列摘要

Social organizations have been boosting in China since reform and opening up. These organizations have inhabited an important role in both establishment and perfection of socialist market economy, whilst they are characterized by vital significance of value in safeguarding the sound and stable development of society and economy. As the deepening of reform and rapid development of society and economy in China, social organizations have been a supporting force for the economic development in the perfection of socialist market economy, which can stimulate the energy of the society and promote the construction of harmony society in an active way. Hence, it is an inevitable trend to develop social organizations in the construction of the society. However, passion and enthusiasm are not enough for the operation of social organizations, and it is more urgent to build a sound operation system and management pattern. When an organization has innovative motivation, clear mission and effective management, and its operation model can be agreed by its object of service, it can come to develop and boost, thus strengthening its own influence and winning the support from the society. Therefore, apart from a good motivation of foundation, social organizations should have clear mission, identified target, correct strategy and effective operation pattern so as to ensure its sound development in the long run. At present, Chinese social organizations are still in the initial stage, so there are still many shortages, including the lack of ability to develop; immature social organization system; lack of independency, innovation and autonomy; inadequate supporting policy by government; low recognition and participation of the public, etc. As such, the paper makes explanation and analyzes practical cases from the aspects of their history, current situation and innovation in operation and introduces an application value model of social organizations in an innovative manner. In addition, with the reference of experience of social organizations in developed countries, the paper, combined with the development of the society in China, analyzes their new manifestation pattern of value and its innovative operation model and value of the platform in depth through practice. It is an academic study on the value of social organizations, which will be a complementation and strengthening for eh innovation and application of operation model of social organizations. Moreover, it may develop a new branch in the application study and promote the emergency of a new round of social value, which is of great significance of study. Hence, the paper is dedicated to drive the development ideology of social organizations and the reform and innovation of policy system, promote the establishment and perfection of supervision system for social organizations, strengthen the regulation on the negative effect of social organizations, enhance the independency and autonomy of their management and operation, advance the public to inspect social organizations in an open and transparent manner, promote the innovation of their value creation, explore an effective way for social organizations to play their own functions, stimulate the energy of the social organizations, through the study on innovative application value model. Hereby, social organizations can serve the society with an ambitious mission and responsibility, create value for people, fulfill the desire of care, free health, security, fairness and justice of the whole society, and build a broad prospect, deep influence and solid status in the international community. With all these efforts, social organizations can accomplish innovative development and sustainable prosperity.