中小企業外銷模式:以台灣EPOS製造商

Small-Medium Sized Enterprises’ Foreign Market Entry Strategies: A Case Study of Taiwan’s Electronic Point-of-Sale Manufacturer

李英(Tania Paola Gutierrez Ahumada)

指導教授 ： 黃恆獎

國立臺灣大學/管理學院/資訊管理學研究所/碩士(2011年)

https://doi.org/10.6342/NTU.2011.10516

摘要

無資料

關鍵字

中小企業外銷模式 ； 以台灣EPOS製造商

並列摘要

In globalization and competitive business sustainability, with the perception that every firm should go abroad, the reality is not every firm is ready. For most firms, international growth is an imperative out of the need to convert economies of scale into economies of scope. International expansion is necessary to take advantage of foreign market demand and existence of excess capacity in the domestic markets for economic, technologic, and strategic reasons.

This paper is a case study of a Taiwan’s EPOS (Electronic Point-of-Sale) systems and peripheral manufacturer established since 1995 with global presence in North America, South Korea, Japan, China and Europe. Facing the economic turmoil in 2008, Taiwan industrial computer manufacturers targeting European and American markets couldn't avoid the wave of impact, in consequence the restructure of strategies seeking for new niches and entry to new foreign markets was adopted.

This paper makes an analysis of the factors that influence the firm’s strategic decisions of choice of market entry mode focusing on Mexico as the target market. Based on the results of the research we will address the suitability to enter the Mexican market and provide the most convenient choice of entry mode and distribution channel proposal for a successful strategy.

並列關鍵字

Market entry strategy ； Foreign market entry ； EPOS entry to Mexico

參考文獻

Research papers

Agrawal, S. & Ramaswami, S. (1992). Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internationalization Factors. Journal of International Business Studies, 23, 1-27.

Anderson , E. & Gatignon, H. (1986). Modes of Foreign Entry: A Transaction Cost Analysis and Proposition. Journal of International Business Studies, 11, 1-26.

Aulakh, P. & Kotabe, M. (1997). Antecedents and Performance Implications of Channel Integration in Foreign Markets. Journal of International Business Studies, 28(1), 74-145.

Barkem, H. G. & Drogendijk, Rian (2007). Internationalizing in small, incremental or large steps? Journal of International Business Studies, 38, 1131-1148.