- 學位論文
ADHD認知訓練在台灣的推動與拓展計畫
The Tentive Taiwan Expansion Project: Cognitive Training for ADHD
並列摘要
This paper presents a business plan for the expansion of Tentive, an Israeli company that specializes in using cognitive training for the treatment of ADHD (Attention Deficit Hyperactivity Disorder) to the market in Taiwan. The paper begins with a discussion of the state of ADHD in Taiwan, in an attempt to dissect and understand the local market and its needs. Following that, it presents Tentive, their operations in their home country of Israel, and their service which is unique to the market in Taiwan. Lastly, a plan is laid out for Tentive’s market entry and expansion into Taiwan. The plan puts emphasis on gradual, low-risk progression into the market that accentuates the creation of trust and word-of-mouth with local clients and partners, without reliance on any major initial investments.
參考文獻
延伸閱讀
- 鍾佳玘、趙國玉、林雪蓉、史麗珠（2017）。ADHD孩童家長的知識及團體衛教的立即成效：以新北市為例。健康管理學刊，15(1)，31-43。https://www.airitilibrary.com/Article/Detail?DocID=18111947-201706-201805090010-201805090010-31-43
- 吳子丰（2015）。停止訊號作業在ADHD臨床診斷上之運用－以台灣學齡前兒童為例〔碩士論文，中山醫學大學〕。華藝線上圖書館。https://doi.org/10.6834/CSMU.2015.00072
- 鍾梅芳（2019）。正念教育課程對ADHD兒童及青少年之研究現況探究。臺灣教育評論月刊，8(7)，122-127。https://www.airitilibrary.com/Article/Detail?DocID=P20130114001-201907-201907090011-201907090011-122-127
- 宋麗玉（2008）。The Strategies and Tactics of Empowerment Practice: The Exploration of Taiwan Experiences。社會政策與社會工作學刊，12(2)，123-194。https://doi.org/10.6785/SPSW.200812.0123
- 李宏鎰（2009）。Now and Future for Attention Deficit Hyperactivity Disorder Research in Taiwan。應用心理研究，(41)，5-7。https://www.airitilibrary.com/Article/Detail?DocID=15609251-200903-201005070038-201005070038-5-7