從中國經濟成長探討生命產業
－進入中國的產業策略

隨著中國老年人口數量的不斷增加，死亡人口也逐年增加，相應的殯葬費用也隨之增加。由中華人民共和國國家統計局(2015)的資料來預測，2015年中國殯葬服務總費用將接近420億元人民幣，保守估計到2020年，中國殯葬服務行業市場規模將接近700億元人民幣。如此龐大的市場，若國家對於遺體火化的基礎設備與公益研發投入不足，將使得中國殯葬問題日益嚴重，有鑑於此，本文將以次級資料分析法來分析中國的經濟成長與社會環境的狀態，接著針對兩岸生命產業進行分析，透過企業競爭力分析的因素來分析生命產業進入中國的策略，包含了環境因素面向、資源因素面向、能力因素面向與知識因素面向。最終透過深度訪談的方式整合實務面的意見，提出生命產業進入中國時的產業策略，本文認為生命產業若要進入中國發展，除強化本身臺灣既有的企業優勢能力之外，並應以合作策略為前提，才能在激烈的市場競爭中立於不敗之地。除此之外，本文尚針對政府部門、即將進入中國發展業者與投資者提供綜合建議，以促使生命產業能在中國永續地發展。

關鍵字

進入策略；靈骨塔；生命事業；經濟成長

並列摘要

As a result of China's aging population increasing continuously and the death population increasing compliantly, the funeral expense increases year by year. The forecast amount by the information from The People's Republic of China's National Bureau of Statistics (2015), the total cost of 2015 China's funeral service is estimated to RMB 42 billion. Furthermore, the conservative estimation of China's funeral services market size, by the year 2020, will up to RMB 70 billion. Based on such a strong demand where the China’s government remaining for lack infrastructure and investment, the China's funeral has been forecasted to become a serious problem. In the light of all this, this report will come out the strategy of the cross-strait life industry by analyzing China's economic growth, social status, competitive factors analysis, the China's policy, resource factors and the knowledge factor. Through consolidated the comments from some professional experts, not only to enhance existing strength of Taiwan’s life industry, but also to cooperate with China's related parties, will be the critical win-win approach to enter China’s Market.