線上旅遊平台之創新商業模式

跨入二十一世紀，隨著網際網路的崛起，旅遊通路不再僅限於旅遊社單一管道。藉由資訊科技的快速傳遞，人們能夠透過各大旅遊平台或部落格自主搜尋旅遊資訊和規劃旅遊行程。許多年輕族群傾向選擇組隊或是一人進行跨國旅遊，而非透過傳統旅行社的安排。傳統旅行社不再吸引旅客的原因是因過度標準化行程、缺乏訓練的導遊和缺乏彈性的旅程。跨國文化落差是造成破壞旅客的旅遊體驗的影響因素之一。論文作者透過長期國外生活發現身處異鄉的經驗能夠有效地提升前來旅遊的同鄉人之旅遊體驗。身處異鄉的同鄉人不僅了解適合對方的旅遊方式，同時也能在旅遊的各方便給予意見和幫助，讓旅客的旅遊體驗得到飛躍般的提升。然而要讓旅客在跨國旅遊中感受同鄉的溫暖實屬難事。為此，作者希望能夠推出全新的商業模式去連結雙方以提升旅客的跨國旅遊體驗，拉近兩者之間的距離，致力引導成為下個世代的旅遊產業走勢。本論文將會探討網路平台和共享經濟的基本概念，並進一步詮釋旅遊的定義和現有市場的閒置資源。接下來，將會深入研討全球旅遊產業現況和台灣旅遊產業的旅遊商業模式，好讓讀者能夠了解全的旅遊產業。最後，本論文旨在提供一種全新形態的旅遊商業模式借助網路平台的方式去解決現有的旅遊問題。透過全新的旅遊平台去有效利用市場上的閒置資源並同時給予旅客們全新的旅遊體驗服務。此平台借鑑了現如今許多網路共享平台的商業模式再加上價值創造循環（Value Creation Cycle，VCC）的方式去幫助平台的永續發展。

關鍵字

旅遊平台；商業模式； VCC

並列摘要

Moving into 21st Century，with the rise of the internet, traditional travel agent is no longer the only option for tourism. Through the rapid transfer of information technology, people able to search the travel information and plan for their trip through several travel platform or blogs. Many young people nowadays prefer to travel oversea with a team of member or just themselves rather than go through traditional travel agencies. The reason why traditional travel agencies no longer attract travelers is because of the over standardized tour planning, lack of trained tour guides and inelastic travel plan. The culture difference gap is one of the main factor that influencing the travel experience of travelers. The author of the paper found that his foreign living experience can effectively enhance the tourism experience of those travelers whom came from their country. Those who living in foreign country for long time could better understand what travel plan suit their fellow friend, and they can give advice or help for travelers, made the travel experience leap forward. However, it is hard or travelers to feel the warmth of their fellow countryman in oversea travel. Because of that, author hopes to launch a brand new business model that can link both parties to enhance their travel experience and met with new friend from same hometown, the platform strive to become the next generation of tourism industry. First of all, the paper started with explore the basic concepts of internet platform and sharing economy, then further interpret the definition of tourism and the idle resources among the current market. Secondly, we will discuss the current status of the global tourism industry and the current tourism business model that applied in Taiwan tourism industry in order to help readers to understand the entire tourism industry. Finally, the purpose of writing this paper is to provide a new form of business model to solve the existing problem happened in tourism industry through the help of online platform. Through the new travel platform to effectively make use of the idle resources in market and provide new tourism experience service to the tourist. The platform will extract the business model of online platform nowadays and using the Value Creation Cycle (VCC) approaches to help the platform for sustainable grow in future.