營建業國際化速度與規律性之策略影響因子

Strategies for Internationalization Speed and Regularity in the Construction Industry

張葳竹(Uei-Jwu Jang)

指導教授 ： 荷世平

國立臺灣大學/工學院/土木工程學研究所/碩士(2010年)

https://doi.org/10.6342/NTU.2010.02144

摘要

區域經濟之整合與全球化促使全球企業國際化發展腳步更加迅速，全球市場已成為眾所矚目之目標。此全球化之熱潮亦已擴及到營建產業，使國際化成為全球營建業者之重要策略議題。ENR（Engineering News Record [3]）2009年的報告顯示，全球排名前225名之國際營造公司其總營收從07年的31.025億美元成長到08年的39.001億美元，成長率達25.7%。因應全球化熱潮，國際化之相關研究繁多，過去十幾年來，許多研究紛紛提出關於國際化能夠帶來之利益及對公司績效之影響。然而，擴展國際化並非單純將事業版圖延伸至母公司所在國家以外之地區，整個過程應考慮之因素繁多且複雜，因此，如何依據不同的情境採取有效的策略進行國際化，乃國際化成功之關鍵要素之一。本文將專注於研究國際化之速度與規律性之策略影響因子，以提供進行國際化之營造廠與顧問公司之策略決策參考。
最後，本研究實證結果顯示，無論於營造業、顧問業或營建業中，企業之國際化程度將會影響其於未來之國際化發展進程速度之策略決定；當公司所採取之國際化發展進程速度越快時，應搭配越規律之國際化發展進程頻率之策略，但此一結果僅在營造業及營建業顯著，於顧問業並未受到支持；而企業之國際化程度無論是在營造業、顧問業或整體營建業而言皆不顯著。

關鍵字

營建業的國際化 ； 營造業的國際化 ； 工程顧問業的國際化 ； 國際化速度 ； 國際化規律性 ； 國際化程度

並列摘要

Recently, the international progress has become fashionable in the construction industry. According to ENR’s report, the Top 225 International Contractors generated $390.01 billion in revenue in 2008 from projects outside their domestic countries, which increases 25.7% of the international revenue earned in 2007. Due to the development of the globalization, there are many potential benefits of internationalization in construction industry which have been identified in the past research. However, it is difficult for a company to expand its enterprise in the foreign country. There are many critical factors and develop strategies for a company to expand their territory. This study is focus on the internationalization strategies of the construction industry with two key factors: the internationalization speed and the internationalization regularity.
We argue that a firm’s strategies of internationalization speed and regularity are subject to a firm’s degree of internationalization. We establish three hypotheses as follow: firstly, we assumed that the degree of internationalization will positively influence the speed of internationalization; secondly, the degree of internationalization will negatively influence the regularity of internationalization; finally, the speed of internationalization will positively influence the regularity of internationalization. The construction industry data were collected from the database of ENR and analyzed by econometric method. According the empirical result, the first and the third hypotheses are supported but the second one is rejected.

並列關鍵字

Internationalization of construction ； Internationalization of contractor ； Internationalization of consultant ； speed of internationalization ； regularity of internationalization ； degree of internationalization

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