- 學位論文
臺灣聽障市場新事業發展之研討
The Study of New Business Development for Hearing-Impaired Market in Taiwan
並列摘要
This paper is to present a business plan to bring in Hand Talk, a sign language translator originated from Brazil which is downloadable into mobile phones into the Taiwan market. The paper discusses the solutions available for hearing-impaired community and identifies a gap of supply for hearing-impaired who are proficient in sign language. In Taiwan, there is a lack of technology tools that can support them. Most of them rely on sign language interpreters or video relay interpreting services which require effort in arrangement and cost considerably high. Due to budget and resource availability constraint, the hearing-impaired doesn’t fully benefit from them. Market research shows positive response on the sign language translator. The customer can use the translator conveniently without any cost incurred. Lastly, a plan is laid out for Hand Talk to enter the Taiwan market. The plan is taking conservative approach, gradually and low risk progression to ensure the value delivered to the customer sustainably.
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延伸閱讀
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