- 學位論文
強化企業福委會與專業員工福利網合作意願之策略研究
A Strategic Study of Strengthening the Adoption of Commercial Employee Benefit Network by Enterprise Employee Welfare Committee
若您是本文的作者，可授權文章由華藝線上圖書館中協助推廣。
摘要
早期的福利制度，大部份由公司福委會委員們決定各個節日要送員工的禮品．例如：端午節送棕子、中秋節給月餅等，員工福利由福委會決定，員工沒有參與權。近年來，福委會為了讓員工有多一點的福利選擇，改在三節發放大型量販店或百貨公司禮券或禮品。然而，這些票券或禮品都需經由福委會委員們比價、選品再開會決定，而發放過程更要耗費相當多的人力清點、包裝、押運、簽收。 隨著產業結構變化以及科技的日新月異，單一福利制度或多重禮券的選擇無法滿足所有員工的需求，愈來愈多公司希望在員工福利上能提供同仁更完善的福利制度，滿足同仁各式各樣多元化的需求，因此「彈性福利」應運而生，並吸引很多企業福委會紛紛導入，將員工福利金從最早期的購買禮品與禮券，再進化到有限度的網路選購，到目前的全額轉換網路購物平台的消費方式。 PayEasy在六年前開始推廣這項業務，合作企業家數已超過300家，年度福利金創造營業額高達九億，企業員工福利網業務市佔率第一。然而，因網路購物環境的成熟，愈來愈多提供彈性福利服務的公司出現，當愈來愈多競爭對手進入這個市場後，PayEasy的「企業員工福利網」如何繼續保有它的競爭優勢？各企業福委會在遴選合作廠商的時候，又會以那些條件做為合作意願與決策的重要考量因素呢？ 有鑑於此，本研究將針對PayEasy企業員工福利網的經營現況進行分析，針對解約企業福委會進行解約原因探討，再依據這些原因製作問卷調查表，以抽樣方式對合作企業福委會窗口進行問卷訪談，根據調查回收的資料進行整理與統計分析，最後對研究結果提出結論與建議。
並列摘要
In Taiwan, employees would get gifts in the major holiday from their company’s welfare committee, such as Dragon Boat Festival or Mid-Autumn Festival...etc. Those gifts were decided by the members of the committee. In order to offer employees more choices, welfare committee provides employees with different holiday gifts or various gift certificates such as Carrefour、Shin Kong Mitsukoshi instead in the recent years. However, it consumes a lot of efforts for comparing prices、making orders、packing and the delivery. ”e-Welfare Integration Service” was born for supporting corporate’s welfare committee to provide employees with less effort and greater choices. PayEasy has started ”e-Welfare Integration Service” six years ago, which has cooperated with more than 300 enterprises since then. It has become the No1 e-Welfare Integration Service provider in market share and generates revenue up to 9 billion yearly. Nevertheless, the growing expansion of the Internet has dramatically changed e-commerce industry. More and more companies provide similar service. Therefore, findings of the competitive advantage of PayEasy will be the purpose of the research. Moreover, major considerations of making final decision to select the cooperative e-welfare integration service provider from the perspective of users will also be indentified in the study. Given this, the study first analyzes the current practice of PayEasy e-welfare integration service. Second, the research strives to identify the reason of contract termination between PayEasy and uncooperative companies, then to design a questionnaire based on those reasons. Furthermore, the study interviews members of welfare committees who have used PayEasy e-welfare integration service to analyze the collected data to provide with conclusion and recommendation.
參考文獻
2.林俊宏，彈性福利制度對員工福利滿意度、工作投入和組織承諾的影響，國立中央大學人力資源管理研究所碩士論文，民國97年。
19.Angelides, M.C.,(1997) “Implementing the Internet for business; a global marketing opportunity.” International Journal of Information Management,17(6), pp.405-419.
23.Kalakota, R., & Whinston, A. B.,(1997). “Electronic Commerce – A Manager’s Guide.” Addison Wesly.
24.King. M.Y., Raghu, T.S. and Shang, K.H.,(2000). “Marketing on the Internet – who can benefit from an online marketing approach?” Decision Support System, 27, pp.383-393.
25.Kovacich, C.,(1998). “Electronic-Internet business and security,” Computers & Security, 17, pp.129-135.