跨國企業在中國之經理人本土化個案研究： 以營造業為例

The Case Study of Manager Localization of Multinational Corporations in China: A Study of Contractor

許繼元(Chi-Yuan Hsu)

指導教授 ： 荷世平

國立臺灣大學/工學院/土木工程學研究所/碩士(2011年)

https://doi.org/10.6342/NTU.2011.02479

摘要

本研究針對外資企業進入中國設立之營造廠，以制度理論(institutional theory)的觀點，探討中國外部制度環境對外資營造業之經理人本土化的影響因素，以及外資營造業針對外部制度環境壓力所採取的因應策略。
過去對人力資源本土化(localization)的文獻中考量當地制度環境的因素，對照文獻在法規性(regulative)、規範性(normative)、認知性(cognitive)的制度壓力下，提出建築企業(contractor)進入中國市場因應制度壓力(institutional pressure)對經理人本土化程度的影響來源，藉由探索式(Exploratory)個案研究法，以及建立所採取因應策略之命題。
建築企業在中國雖受到當地法律、規則、潛規則等影響，使得企業經理人傾向本土化，在不同的公司情境之下，亦會同時考量價值觀差異、顧客方等影響，造成經理人傾向低度本土化。
本研究對過去人力資源本土化的研究提出了制度方面的補強，發現制度理論對營造業經理人的主要影響因素，並提出了制度理論造成的限制，亦有可能是一種迷思(myth)。

關鍵字

制度理論 ； 營造業 ； 中國 ； 經理人

並列摘要

Institution theory is a key ingredient to analysis a problem that multinational contractor in China. In this paper, the argument is the elements of external environment in China affect managers localization and the strategy which multinational corporations response to the China’s environment.
By institutional constrains which regulative and normative and cognitive pressures with exploratory case study to demonstrate both how manager of contractor localization degree is affected to institutional element and in order to enhance understanding of the context of strategy response the institutional environment.
Multinational contractor of is strong influenced to regulative pressure and normative pressure and informal rules of China’s institutional environment made manager to prefer highly localization. The values between countries and pressure from the client made manager prefer lowly localization.
The study reinforced the section of institution in Human Resources Management. The article also discussion about the constrain of institutional environment maybe is a myth.

並列關鍵字

Institutional theory ； Contractor ； China ； Manager

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