應用無線通訊技術（WiMax/WiFi）於第一類電信服務業(民營固網營運商)之營運模式分析

The Business Model Analysis of Taiwan Fixed Network Operator in Wireless Technology (WiMax/ WiFi) Application

顏世坤(Shih-Kun Yen)

指導教授 ： 孫雅麗

國立臺灣大學/管理學院/資訊管理組/碩士(2006年)

https://doi.org/10.6342/NTU.2006.01525

摘要

台灣電信服務產業自1996年開放民營行動電話業務，以及2000年開放民營固網業務以來，整個電信服務市場在民間企業人力與財力的投入後，已陸續完成若干基礎建設及普及服務。但是固網業務的民營化並無法如行動電話業務一樣在短期間內與既有業者取得一樣的市場定位。民營固網業者在各種內外在的競爭因素中，正面臨著嚴酷的考驗與挑戰。
本研究目的在探討以民營固網業者的角度，分析在產業內外所面臨的各種競爭力及企業獲利之主要因素。文中將討論民營固網業者如何利用新興無線寬頻科技（WiMax /WiFi）建置其最缺乏的瓶頸設施 – 最後一哩（Last Mile）建設。透過合理的假設與可行性評估，本研究可以預期民營固網業者可以藉由此模式，有效解決在經營層面上所碰到的瓶頸問題。

關鍵字

競合策略無線通訊 ； 最後一哩 ； 網路電話 ； WiFi ； WiMax

並列摘要

The deregulation of Taiwan telecommunication service industry for mobile network service has been from 1996, since as well as in 2000 has opened the privately fixed-line network service. After the folk enterprise manpower and the financial resource investment, the entire telecommunication service market has completed certain infrastructures and the popularization service one after another. But the privately fixed-line network operator is unable to obtain the same market localization as mobile network operator. the privately fixed-line network operator is facing the severe test and the challenge in the competition factor of the industry inside and outside.
As the point of view of the privately fixed-line network operator, we will analyzes each kind of competitive ability and the primary factor how the enterprise makes a profit. This research will discuss a business model for the privately fixed-line network operator to use the wireless technology (WiFi/WiMax) to establish its most deficient bottleneck facility – Last Mile. According to the reasonable assumption and the feasibility appraised, this research will come out a result that the privately fixed-line network operator may effective solve the question which the enterprise is unable to make a profit.

並列關鍵字

Co-Opetition ； Wireless communication ； Last mile ； VoIP ； WiFi ； WiMax

參考文獻

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