《旺報》兩岸新聞論述分析－以ECFA報導為例

Discourse Analysis of Cross-Strait News in the Want Daily: A Case Study of Reporting on ECFA

馬仲豪(Chung-Hao Ma)

指導教授 ： 彭懷恩 ； 邱榮舉

國立臺灣大學/社會科學院/國家發展研究所/碩士(2011年)

https://doi.org/10.6342/NTU.2011.10761

摘要

本研究以《旺報》為研究對象，分析兩岸經濟合作架構協議「ECFA」簽署期間的新聞論述。以Van Dijk論述分析理論為依據，探究《旺報》ECFA報導中的「標題」「內文」「社評」三部分，新聞中所呈現的特點與立場；並利用半結構式深度訪談法，訪問《旺報》主管、記者與學者專家，研究《旺報》自創刊以來，面對隨政治起伏的兩岸發展，新聞論述的建構與報導角度之變化。

研究發現，《旺報》的報導首重兩岸財經新聞，政治類議題之論述相對謹慎；ECFA兩岸談判期間，《旺報》大力支持政府的立場鮮明；報紙所呈現的編採風格靈活，讓讀者感到新鮮；《旺報》隸屬於旺旺中時媒體集團，可充分運用集團優勢，水平整合，發揮最大媒體綜效；《旺報》對未來兩岸的良性發展流露高度期待，現階段將維持既有發展架構，以「兩岸唯一財經專業紙媒」自居，爭取兩岸新聞話語權，而不以銷售量為主要考量。

新聞論述分析相關研究，可援引本研究分析架構，以新聞基模為基礎，對不同研究對象梳理出明確的系統性論述，清楚理解新聞價值與意識型態在新聞產製中如何被「加工」與「篩選」，為論述分析的理論發展，開創更多的可能。

關鍵字

《旺報》 ； 兩岸關係 ； 兩岸經濟合作架構協議(ECFA) ； 旺旺中時媒體集團 ； 論述分析 ； 深度訪談

並列摘要

“Want-daily” was used in the thesis as the research target to analyze the news discourse during the cross-strait ECFA negotiation period. Qualitative approach was applied in the research while discourse analysis proposed by Van Dijk was used as the theoretical basis to discuss the characteristics and the standpoints presented in the “title,” “content” and “editorial page” of reports relating to ECFA in “Want-daily.” Moreover, unstandardized in-depth interviews were carried out on managers and journalists of Want-daily and experts to discuss the changes in news discourse construction and reporting viewpoint as Want-daily faced the cross-strait development that changed along with the up-and-down of cross-strait politics since its first issue.

It was found in the research that the reports in Want-daily mainly focused on cross-strait financial news and was relatively cautious when reporting political issues. During the cross-strait ECFA negotiation period, the standpoint of Want-daily in supporting the government was clear. The reporting and editing styles represented in the reports were flexible which allowed the readers to feel they were reading something fun every time. As Want-daily belongs to Want Want China Times Group, it was able to use the advantages of the Group to carry out horizontal integration and bring out the largest combined media effects. Want-daily showed high expectations for future benign cross-strait development and will keep the current development structure at the present stage. Want-daily will pose itself as “the only professional cross-strait financial paper media” to compete for the discourse right of cross-strait news and will not take sales volume as the main consideration.

Follow-up research on news discourse analysis may refer to the analysis structure in the research and use news schema as the basis to summarize clear systematic discourse for different research targets to understand the way news value and ideology are “processed” and “screened” in news production and create more possibilities for the theoretical development of discourse analysis.

並列關鍵字

Want-daily ； Cross-strait relations ； ECFA ； Want Want China Times Group ； Discourse analysis ； In-depth interview

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