有線電視業者面臨OTT競爭之策略探討

A Strategic Analysis on Cable TV Operators Facing OTT Competition

翁瑞羚(Jui-Lin Weng)

指導教授 ： 曹承礎

國立臺灣大學/管理學院/企業管理碩士專班/碩士(2015年)

https://doi.org/10.6342/NTU.2015.11128

摘要

無資料

關鍵字

有線電視 ； 策略 ； 機上盒 ； 五力分析

並列摘要

The objective of this thesis is to give Cable TV operators a picture of possible factors that Cable TV operators can consider when they are thinking of their next strategic movement facing competition from OTT operators and cross-district Cable TV operators.
The method is, firstly, to list OTT industry situation around the world to let Cable TV operators know more about value-added services, and secondly, to use Porter’s five forces analysis, SWOT analysis, and Value Net analysis to discuss the possibility that Cable TV operators and OTT operators are not only competitors but also complementors.
The result is to give Cable TV operators a comprehensive understanding that under current technology development and industry environment, adopting DVB + OTT platform has become a very important option to build an open platform so that Cable TV can partner with OTT operators to compete with other OTT operators as well as with other Cable TV operators.

並列關鍵字

DVB ； OTT ； Strategy ； Five Forces

參考文獻

Leika Kawasaki (September 9th 2014). European OTT Video Market to Reach $9.45 billion by 2018. Strategy Analytics. Retrieved March 18th 2015. From URL: https://www.strategyanalytics.com/default.aspx?mod=pressreleaseviewer&a0=5592

Michael E. Porter (January 2008). The five competitive forces that shape strategy. Harvard Business Review.

Adam M. Brandenburger and Barry J. Nalebuff (July-August 1995). The Right Game: Use Game Theory to Shape Strategy. Harvard Business Review.

eMarketer (May 23rd 2013). TV, Video Habits See Big Changes: With rising OTT viewing, many cut cable. Retrieved March 18th 2015. From URL: http://www.emarketer.com/Article/TV-Video-Habits-See-Big-Changes/1009913

Mike Hopkins (December 18th 2013). A strong 2013. Hulu blog. Retrieved March 19th 2015. From URL: http://blog.hulu.com/2013/12/18/a-strong-2013/