雲端平台整合POS系統與消費流程的創新研究-以餐飲業為例

Innovation for the Integration of POS and Consuming Process - Food and Beverage Industry

施晏汝(YAN-RU SHIH)

指導教授 ： 游張松

國立臺灣大學/管理學院/商學研究所/碩士(2015年)

https://doi.org/10.6342/NTU.2015.11169

摘要

本論文『雲端平台整合POS系統與消費流程的創新研究-以餐飲業為例』主要探討應用智慧科技協助餐飲業的服務創新。儘管現有許多提供餐飲服務之O2O平台，但整體的消費流程仍是被分割的，消費者花費時間而業者則耗費人力在整合流程上的資訊。
本研究探討如何透過智慧科技來重新規劃新的服務流程，如互聯網可讓資訊流自動化與數位化；店員攜帶自己的智慧裝置(BYOD)，可降低固定成本之支出；雲端平台集結店家產生規模經濟，則投入資訊系統的建設就變為有可能。
本研究設計出的整合平台包含雲端資訊平台與雲端POS平台，其中雲端資訊平台將原本線下訂位與訂購外送的服務與線上的查詢服務整合，透過付費系統與會員系統串連，媒合消費者與餐廳業者的供需。同時，小規模/獨立餐廳業者使用雲端POS平台作為管理線上與線下服務的中樞，可透過筆電、平板或手機連結各項模組與系統，並以平板電腦取代傳統POS機，智慧服務場域提供消費者更便利的消費體驗。
本研究透過VPS創新循環定義出雲端整合平台如何達成創新，最後以VCC價值創造循環分析其如何為平台生態上的各個群體創造價值。

關鍵字

餐飲業 ； O2O ； 服務創新 ； POS系統 ； 價值創造循環 ； 智慧科技

並列摘要

The thesis is to study the application of smart technology on integrating POS system and consuming process to create an innovative service circumstance of food and beverage industry. In Taiwan, there are over 100,000 restaurants offering foods to 23 million people. Although many existing O2O platforms provide services of searching, booking or ranking restaurants, the overall consumption process is still divided into many parts, resulting in labor intensive working environments of restaurants and also the waste of time of consumers.
The purpose of this research is to study how to re-arrange the new service processes through the application of technology, such as the integration of information system and cloud POS, the automation and digitization of information; reducing the expenses of fixed cost by BYOD(bring their own device ). Moreover, restaurants on the platform can reach the economies of scale, making the investment of information system possible.
The research leverages VPS( Value-Position-Scenario) framework to define the innovation process and adopts VCC(Value Creation Cycle) to analyze how to create the value in the industrial ecosystem of the food and beverage industry.

並列關鍵字

Food and Beverage Industry ； O2O ； Service Innovation ； POS Systems ； Value Creation Cycle ； Smart Technology

參考文獻

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中文