企業成長與價值創造: 以友達公司為例

AU Optronics Corp. (AUO) has developed into one of the world’s largest manufacturer of thin film transistor liquid crystal display (TFT-LCD) panels. Expansion strategy becomes AUO’s mean to continually evolve and adapt to market changes and abreast with its much bigger competitors in a global market. This study examines a value creation for the AUO’s shareholders through different expansion strategies. Based on my investigation of AUO’s expansion steps I discuss the benefits and downsizes of cooperation, internationalization as well as horizontal and vertical integration which has taken place in the last six years. I further discuss the inevitability of growth in order to survive in the TFT-LCD industry and provide rationales behind it. In addition, I address the issue of AUO’s recent related horizontal integration into a “green business”. The study ends with evaluation of above mentioned expansion approaches in terms of their value creation and implications for the company’s management.

並列關鍵字

AUO ； value creation ； expansion strategy ； growth

參考文獻

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Piaskowska, D., 2005. The value of expansions within and across industries: a learning perspective. Academy of Management, [Online]. Available at: http://www.web.ebscohost.com [Accessed 10 April 2010].

Schilling, A. M., 2010. Strategic management of technological innovation. 3rd ed. Boston: McGraw-Hill Publishing.

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企業成長與價值創造: 以友達公司為例

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