服務創新策略類型與分析-破壞性創新與生命週期觀點

Service Innovation Typology and Analysis - Disruptive Innovation and Life Cycle Perspective

柯冠州(Kuan-Chou Ko)

指導教授 ： 郭瑞祥

共同指導教授 ： 陳忠仁

國立臺灣大學/管理學院/商學研究所/碩士(2009年)

https://doi.org/10.6342/NTU.2009.02821

摘要

無資料

關鍵字

服務創新 ； 生命週期 ； 破壞性創新 ； 知識管理 ； 客戶互動

並列摘要

Innovation has been studied in manufacturing industries, and it is on this basis that theories of innovation have been developed. Nowadays, we are in the midst of a service-driven business revolution. In many developed countries, service industry provides more contribution to GDP than manufacture industry. In addition, service is not only provided by traditional service firm, but also by any sector (e.g., OEM service).

Studies of services innovation become an important issue.
This thesis develops two tools, which provide firms to identify its threat and opportunity of industry environment. It also suggests firms how to implement a
appropriate service innovation strategy.

First, this thesis offers two critical dimensions, which are based on life cycle theory and disruptive innovation concept: the type of innovation and the type of service.
According to these dimensions, we build a 2×2 matrix and classify service innovation into four cells: (1) Emerging Services, (2) Disruptive Engine, (3) Value-added Business,
(4) Efficient Factory. Second, this thesis develops a framework, including four constructs: strategy, organization, knowledge management and client interaction. By using the framework, we can analyze and measure performance of these four service innovation types in
terms of the four different constructs. We also choose four corporations as typical cases to test and explain these tools.

並列關鍵字

Service Innovation ； Life Cycle ； Disruptive Innovation ； Knowledge Management ； Client interaction

參考文獻

1. Anderson, C. R. & Zeithaml, C. P. (1984). Stage of the Product Life Cycle, Business Strategy, and Business Performance. The Academy of Management Journal , 27 (1), 5-24.

3. Barras, R. (1990). Interactive innovation in financial and business services: The vanguard of the service revolution . Research Policy , 19, 215-237 .

4. Barras, R. (1986). Towards a theory of innovation in services . Research Policy , 15, 161-173 .

6. Christensen, C. M. (1997). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business School Press.

8. Christensen, C. M., Raynor & Michael E. (2003). The Innovator's Solution: Creating and Sustaining Successful Growth. Harvard Business School Press.