摘要
在電子商務日漸成熟的今日，找出使用者衡量一個網站時的重要因子，無論是對於已經進入、或著是準備要進入電子商務市場中發展的企業而言，都是一個十分重要的議題。 本研究綜合了過去學者所提出的資訊品質、系統品質、服務品質以及科技接受模式，全面性地考量一個網站在技術面以及服務面上所扮演的角色，由此提出「線上資訊系統品質」的概念與量表，希望能夠更確切地找出使用者在評估一個網站品質時所重視的衡量因子，本研究並與國內知名的網路書店合作，進行了為期一個月的實證調查。研究結果則顯示出：資訊性、可靠性、回應性以及易用性是使用者最為重視的四個網站衡量因子。除此之外，本研究也針對了線上資訊系統品質、使用者滿意度以及行為意向的關係進行研究，研究結果也發現到線上資訊系統品質對於使用者滿意度以及行為意向有著正向的關係，線上資訊系統品質透過使用者滿意度對於行為意向的間接影響也是顯著的。線上資訊系統品質也經過了數種不同方法信度與效度的驗證，表示這是一套十分適用於線上環境之衡量模式。
並列摘要
With the growing sophistication of e-commerce, to determine significant factors affecting users’ evaluation of a website has become a crucial issue for either enterprises in e-commerce or the ones ready to involve in. Incorporating the former perspectives in information quality, system quality, service quality, and technology acceptance model, and comprehensively considering the role of a website on technology and service constructs, this research then proposes the concept and the scale of “online information system quality (online ISQ)” to precisely find out the evaluation factors users concern. One famous Taiwan online bookstore is cooperated in doing a one-month investigation. The research result suggests that informativeness, reliability, responsiveness, and ease of use are four crucial factors users value most. In addition, this research also investigates the relationships among online ISQ, user satisfaction and behavior intention. The result also shows that online ISQ is positive correlated with user satisfaction and behavior intention. In addition, online ISQ has indirect influence on behavior intention through user satisfaction is also notable. The reliability and validity has been assessed via different ways, and demonstrates that this evaluation model might be quite suitable for online environment.