網路情緒比較或網路情緒感染:以IG貼文的密集取樣為例

Emotion Comparison or Emotion Contagion: An Intensive Sampling Method Study on Instagram

林圓融(Yuan-Rong Lim)

指導教授 ： 張仁和

共同指導教授 ： 李怡青(I-Ching Lee)

國立臺灣大學/理學院/心理學研究所/碩士(2021年)

https://doi.org/10.6342/NTU202101843

摘要

社群媒體如同一個大型社會比較場域，人們時時刻刻都能夠觀看到他人「正向偏誤」（positivity bias）的生活，長期下來對於人們的身心健康有著負面的影響。而Kross等人（2020）於去年回顧文章，提出了社群媒體對人帶來了正反不甚一致的觀點。本研究以釐清人們在使用社群媒體時所感知的情緒作為切入點，即為情緒比較以及情緒感染，並且提出兩者為互相共存的現象。並且，也進一步地探討會影響情緒的可能機制：（1）外在因素：觀看者與貼文者之間的熟悉程度，以及（2）內在因素：知覺貼文者之真誠度。本研究共分析了228名使用IG之參與者，以密集取樣的方式請參與者紀錄在10則貼文（5則限時動態，5則靜態貼文）中所感知的的個人情緒、貼文者情緒、熟悉程度以及真誠度。研究結果證實了情緒比較與情緒感染共存的現象。整體而言，貼文者以及觀看者的情緒都是正向的，在調節分析的部分，也發現了在高熟悉程度以及高真誠度的調節效果下，更能夠讓觀看者感受到更正向的情緒。最後，在討論的部分提到了可能會影響結果的其他因素。

關鍵字

情緒比較 ； 情緒感染 ； 社群媒體 ； 自我揭露

並列摘要

Social Network Sites (SNS) is acknowledged as a large virtual social comparison platform from researchers. Since, SNS users can create and share “positivity bias” posts on their profile, which was undermining people's well-being in the long run. However, Kross et al. (2020) considered SNS to be two sides of a token, that is, SNS has its pros and cons to people. Therefore, to uncover these inconsistent views. The current study focused on the emotions people perceived while using SNS and proposed the emotion comparison and emotion contagion coexist on SNS. Also, the current study explores the possible moderator that could affect emotions: (1) External factor: the familiarity of the target users and (2) Internal factor: the perceived authenticity of the target users. In this intensive sampling method study, 228 participants who used Instagram were analyzed. Participants were instructed to rate: their mood change, the mood of the target users, familiarity, and authenticity immediately after viewing the ten posts (five stories and five static posts). The results of the study proved the coexistence of the emotion comparison and the emotional contagion. In general, the mood of the target users and participants was positive. In the moderation analysis, high familiarity and high authenticity of the target users could moderate the participants' mood to be more positive. Lastly, there are other factors that could affect the results that are also mentioned in the discussion.

並列關鍵字

emotion comparison ； emotion contagion ； social network sites ； self-disclosure

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