綠色運具遊客識覺與行為之研究—以八里左岸自行車道為例

A Study on Perception and Behavior of Green Modes Tourists：A Case of Bali Bikeway

周金玉(Chin-Yu Chou)

指導教授 ： 張長義

國立臺灣大學/理學院/地理環境資源學研究所/碩士(2007年)

https://doi.org/10.6342/NTU.2007.02946

摘要

臺灣自2000年以來推動城鎮地貌改造計畫，積極進行自行車道之規劃，期能結合自行車與遊憩發展;在在表示騎乘自行車取代汽機車的遊憩活動愈來愈受到普遍的重視，此乃是綠色運具(Green Modes)節約能源、環境保護的新方向。本研究企圖探索自行車遊客騎乘識覺與行為外，並冀望更進一步提供環境資源經營管理者與規劃決策者從事遊憩規劃與交通改善之參考。
本研究以八里左岸自行車道為例，針對自行車遊客進行抽樣調查，完成有效問卷共496份。研究分析結果顯示，自行車道地區遊客教育程度以大學程度居多，年齡在21~40歲，同伴性質以家人、朋友居多，騎乘時間為1小時。再者，透過變異數分析發現，不同遊客屬性、旅遊行為對於自行車道環境滿意度具有顯著差異：「41歲以上」與教育程度「大學」以上者對於自行車道環境的滿意度較低，「早上」來訪與騎乘時間較短者對於自行車道環境屬性的滿意度較高。此外，本研究加入空間觀點，分析不同租借站的遊客特性、旅遊行為、環境屬性滿意度，結果顯示，不同租借站在上述各方面具有明顯差異：十三博物館附近租借站，自行車遊客的教育程度、個人月所得比較高，騎乘同伴為「家人」，使用頻率也較高；至於渡船頭附近的租借站，自行車遊客使用「捷運」的比例較高，「假日上午」來訪較顯著；而靠近關渡橋端的租借站，由於大多遊客騎往關渡方向，部分路段坡度大，遊客對於「坡度、彎度和緩，騎乘不費力」的滿意度比其他遊客低。據此，建議相關單位可依據研究結果改善自行車道騎乘環境。

關鍵字

八里 ； 自行車觀光 ； 識覺 ； 環境屬性 ； 滿意度

並列摘要

“Taiwan urban / rural landscape renewal project” has come into operation in Taiwan since 2000, and the government builds bikeways to combine cycling with tourism. The project, which makes the recreation activities of the bicycle substituting for the car or the motorcycle, draws the citizens’ attentions. This study is therefore to comprehend the perception and the behavior of the bicycle tourists. It aims to provide suggestions for the environmental resources managers to manage recreation activity and improve traffic condition.
This research investigates the Bali bikeway by having questionnaire survey on the bicycle tourists. The valid questionnaires amount to 496. The returned questionnaires show that the bicycle tourists are mostly college-graduated and aged between twenty-one and forty. Many tourists come with their family or friends to enjoy the cycling for an hour. The ANOVA analysis shows that the tourists’ identification and their behavior will obviously influence their satisfaction with the riding environment. For example, the tourists who are older than forty-one years old and college-graduated will be less satisfied with the bikeway. Those who come to Bali in the morning and ride the bike for a short time will be more satisfied with the bikeway. In addition, this research advances to study the influences of space by analyzing the relationships between the identification, the behavior, and the degree of satisfaction in different bicycle renting stations. The result shows that renting stations around Shihsanhang Museum – the tourists are more highly educated and better paid, co-cyclists are “Family Members” and the frequency of usage is higher; near the ferry transit – the cycling tourists take the MRT make up a higher ratio, “Weekend Morning Tourists” are the most; in the vicinity of Guandu Bridge, as most of the tourists ride toward Guandu Bridge, part of the road section has wider slope and tourists have lower satisfaction in “slope, gentle bend and easy riding”. The results of the research are to suggest the relevant departments to improve the bikeway environment by paying more attentions to those differences.

並列關鍵字

Bali ； bicycletourism ； perception ； environmental attribute ； tourist satisfaction

參考文獻

中華民國景觀學會(2003)自行車道設施設計準則彙編暨網站系統規劃，中華民國景觀學會。

陳元修（2004）知本溫泉風景特定區遊客運輸工具選擇行為之研究，臺灣大學地理環境資源所碩士論文。

藍淑琪（2004）原住民部落生態旅遊遊客識覺與行為之研究-以新竹縣尖石鄉司馬庫斯為例，臺灣大學地理環境資源所碩士論文。

廖明豊(2003)東豐自行車綠廊之遊憩吸引力、服務品質與遊客滿意度及忠誠度之研究，南華大學旅遊事業管理所碩士論文。

張馨文(2003a)臺灣發展自行車觀光之研究，觀光研究學報，9(1)：107~121。