小農求生記——農夫市集在主流產銷體系下的機會與挑戰

The Survival Story of Small Farmers--The Opportunity and Challenge of Farmers' Markets on the Mainstream Production-Distribution System

鄭盈芷(Yin-Tzu Cheng)

指導教授 ： 蕭崑杉

共同指導教授 ： 何榮幸(Jung-Shin Ho)

國立臺灣大學/社會科學院/新聞研究所/碩士(2010年)

https://doi.org/10.6342/NTU.2010.03463

摘要

本篇深度採訪報導，以農夫市集中的小農為報導重點，力求從小農的觀點出發，拼湊出屬於小農的農業生活史，並透過述說小農的過去、現在以及未來展望，觀看農夫市集在台灣的意義與定位。
報導發現，農夫市集不僅幫助小農增加收入，也擴展了小農的人際網絡，更因為消費者的回饋，小農開始察覺自己的社會責任，多了自信與對自身的期許。
另外，以農夫市集為中心，逐漸形成了一套獨特農業聯結網絡，促使許多關心農業議題的社會人士聚集到此處，並開啟不同領域對話可能性。
而農夫市集作為另類農業產銷體系的一環，應朝向在地聯結，發展在地特色，並積極建立農夫市集聯盟，增加市集與市集之間的溝通與交流，整合農夫市集的資源與人力，做更有效的運用，方可在主流產銷體系下殺出生路，並朝向永續經營。

關鍵字

農夫市集 ； 小農 ； 另類農業食物網絡 ； 農業食物在地化 ； 有機農業

並列摘要

This in-depth reporting is based on in-depth interviews and mainly focused on small farmers in farmers’ markets. The research tries to proceed with the viewpoints of small farmers to piece together a history of agricultural life for small farmers. In addition, through describing the past, the present, and future prospects of small farmers, the study explores the meaning and position of farmers’ markets in Taiwan.
The study finds that farmers’ markets help small farmers not only in increasing income but also in expanding their social networking. In addition, due to the feedback from customers, small farmers start to realize their social responsibilities and have more confidence in and higher expectations of themselves.
Moreover, centered on farmers’ markets, a distinct agricultural network is gradually formed. The network not only attracts many people who pay attention to agricultural issues to gather in farmers’ markets, but also opens up possibilities of dialogues among different fields.
As a part of the alternative production-distribution system, farmers’ markets should work towards a local network, develop local features, actively establish a league of farmers’ markets, increase the communication and interaction among different farmers’ markets, and integrate the resources and manpower for a more effective use so that farmers’ markets can fight a way through the mainstream production-distribution system and develop toward a sustainable management.

並列關鍵字

Small farmers ； Alternative agro-food networks ； Agro-food localization ； Organic agriculture

參考文獻

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