生醫企業之智財權策略及專利地圖分析-以血糖機為例-

Intellectual Property Strategy in Biomedical Industry -A Patent Analysis and Market Comparison of Glucose Meter Technology

許遵愚(Tsun-Yu Hsu)

指導教授 ： 曹承礎

國立臺灣大學/管理學院/知識管理組/碩士(2004年)

https://doi.org/10.6342/NTU.2004.02498

摘要

本研究主要討論生醫產業(biomedical industry)之智慧財產權策略，及利用專利分析(patent analysis)與專利地圖(patent map)判斷產品的未來發展，並將分析之結果與實際的市場做一驗證，藉此可以獲得用於專利分析的專利資料庫(patent database)與結構化的關鍵字之模型，並且討論相關生醫企業之專利地位(patent position) 與預測其市場狀況。
本研究以血糖機 (glucose meter)為範例，將目前幾個重要廠商之專利以特有之技術關鍵字(terminology keywords)及搜尋策略 (searching strategy) 將搜尋出的專利做一系統性的分類與統計，產生專利地圖，並從專利地圖的資訊中推展產品特性圖(product feature map)與專利數量評估圖(patent activity map)，藉以與實際市場之狀況做比較，評估此產品的專利分析是否與市場狀況相符。
研究結果發現以關鍵字及搜尋策略所獲得之血糖機技術的專利資料，其統計分析結果與實際市場資訊相符，此點除印證生醫企業之智財權與企業生存之重要關聯性外，也說明專利分析對生醫產業之必要性。其中產品特性(FAB)與市場佔有率(market share)的比較，皆可以確定此一血糖機結構化專利分析模式，提供一有效的市場資訊預測，亦即此分析模型可提供進一步之運用，並提供相關重要資訊。
本研究展示多項有關血糖機技術之專利地圖，顯示大型生醫廠商與技術廠商之智財權策略應用，及說明血糖機之發展歷史與核心技術專利(core technology patent)，可將其應用於更深入的企業策略思考與更廣泛的產品研發運用，於實際的研發方向上與市場互相結合。
本研究之另一重點為產生一組有效且相關聯之專利資料庫，此資料庫提供之資訊與市場狀況吻合，因此吾人可利用此一資料庫做更深入的分析與探討企業價值等深入議題之基礎。

關鍵字

搜尋策略 ； 核心技術專利 ； 專利地圖 ； 市場佔有率 ； 專利分析 ； 智財權策略 ； 生醫產業 ； 技術關鍵字 ； 血糖機 ； 專利資料庫

並列摘要

This study is to discuss the importance of intellectual property strategy in biomedical industry. By actually making a patent map and doing a patent analysis for glucose meter technology, we find a matched information for which come from patent side and market side.
This study is not only to show a keywords model and searching strategy of patent analysis but also generate a patent database for glucose meter technology. From comparing the real market situation such like Feature-Advantage-Benefit to customer and market share for major players, we can find a matched situation of information between market side and patent side. It indicates a critical role for IP strategy and patent analysis in biomedical industry. The model of the searching structure and the acquired database provides a reliable and useful information base in predicting real market situation.
This study also demonstrate a series of patent maps by patent activity and patent quality, it can be helped to make a company policy of intellectual property management. The core technology patents is also derived by cited patents and the application of them could be used in more advanced development in new products. The result of this study could be applied to a real market competition forecast.
The patent database created by our keywords model provides an effective information resource. With matched of real market situation, the information analyzed from the database could be used in prediction of real market competition.

並列關鍵字

biomedical industry ； market share ； patent map ； core technology patents ； patent database ； searching strategy ； intellectual property strategy ； keywords model ； glucose meter technology ； patent analysis

參考文獻

1.Lawrence G.F. “Global corporate competition : who’s Winning, who’s losing, and the R&D factor as one reason why”, Strategic Management Journal, Vol. 10, p449-474, 1989.

3.Edward M. S. ‘Leading R&D in the pharmaceutical industry’, Research Technology Management, p35-38; 43, 3; May/Jun 2000.

4.Steven C., Catherine M. ‘Corporate governance and firm strategy in the pharmaceutical industry’ discussion papers, Social Science Research Center Berlin, Sept. 1997.

5.U.S. Congress, Office of Technology Assessment, Innovation and Commercialization of Emerging Technology, OTA-BP-ITC-165, Washington DC, Sept. 1995.

8.Su-Ming Hsu, ‘Hsinchu biomedical science park :integration of knowledge-base economy and biotechnology- managing Taiwan’s future’ TABC abstract, 2002.