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  • 學位論文

台灣資訊產業發展與競爭優勢之探討─以筆記型電腦為例

The study of competitive advantages on IT industry in Taiwan─Example of Notebook PC

指導教授 : 曾義明 張春桃
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摘要


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關鍵字

競爭優勢 OEM OBM 品牌

並列摘要


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並列關鍵字

Competitive advantage OEM OBM Brand

參考文獻


21. 蔡敦浩(2005),管理學,台中,滄海書局
2. Aaker, D.A.(1989), Management assets and skill: The key to a sustainable competitive advantage, California management review, Vol.31, No.2
4. AMA(1960), Marketing Definition: A glossary of marketing term, Chicago, American Marketing Association(AMA)
6. Barney,J.B.(1991), Firm resources and sustained competitive advantage, Joural of management
9. Doyle, Peter(1990), Building successful brands: The strategic option, The journal of consumer marketing, Vol.7,No.2,pp.5-20

被引用紀錄


黎三鳳(2016)。太陽能產業發展垂直整合之行銷策略分析〔碩士論文,淡江大學〕。華藝線上圖書館。https://doi.org/10.6846/TKU.2016.00224

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