The Influence of Consumer's Product Knowledge on ante-Purchase Decision and post-Purchase Satisfaction for Smart Phone — The Examples of iPhone and HTC
Wei, C. Y. (2012). 消費性電子產品之經營管理與競爭策略之研究:以HTC智慧型手機為例 [master's thesis, National Tsing Hua University]. Airiti Library. https://www.airitilibrary.com/Article/Detail?DocID=U0016-2002201315194636