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  • 學位論文

從網路購物中探討服務品質、顧客信任與顧客忠 誠度之關係

A Study of Customer Loyalty from Service Quality, Custom Trust Internet Shopping as Example

指導教授 : 李鴻璋
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參考文獻


3.洪順慶,行銷管理,二版,新陸書局,2001。
1. Alba et al., “Interactive Home Shopping: Consumer, Retailer, and Manufacture Incentives to Participate in Electronic Marketplace.”, Journal of Marketing, Vol.61, July 1997, pp.38-53.
2. Allport, G. W. (1994), “Personality: A Psychological Interpretation”, In Schultz, D., & Schultz, S. E., Theory id Personality, Brooks/Cole Publishing Co.
3. Bentler, P.M., & Bonnett, D.G.(1980). Significance tests and goodness of fit in the analysis of covariance structures. Psychological Bulletin, 88, 588-606.
4. Cattell, R. B. (1994), “Travels in Psychological Hyperspace”, In Schultz, D., & Schultz, S. E., Theory id Personality, Brooks/Cole Publishing Co.

被引用紀錄


吳慧娟(2011)。商店經營Facebook粉絲專頁對於顧客滿意度及購買意願之影響〔碩士論文,中原大學〕。華藝線上圖書館。https://doi.org/10.6840/cycu201100994

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