美國、香港產品類別與顧客價值比較研究

The Comparative Study of the Products Category Attributes and Customer Value of the U.S. and Hong Kong

楊麗娟(Li-Chuan Yang)

指導教授 ： 黃志文

共同指導教授 ： 韓必霽(Pi-Chi Han)

淡江大學/商學院/國際貿易學系國際企業學碩士在職專班/碩士(2006年)

https://doi.org/10.6846/TKU.2006.01007

摘要

本篇摘要未授權

關鍵字

產品類別 ； 價值 ； 顧客價值

並列摘要

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並列關鍵字

Product categories ； Value ； Customer's value

參考文獻

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2.Adler, F.（1956）. The Value Conception in Sociology. The American Journal of Sociology , Vol.62, pp272-279.

3.Babin, B. J. and W. R.Darden & M. Griffin,(1994), "Work and/or Fun:Measuring Hedonic and Utilitarian Shopping Value, " Journal of Consumer Research, Vol. 20 (4), pp.644-656.

4.Barnes, J. G. (2000), Secrets of Customer Relationship Management: It's All About How You Make Them Feel, New York: McGraw-Hill Inc.

5.Bolton, R. N. and J. H. Drew,(1991), "A Logitudinal Analysis of the Impact of Service Changes on Customer Attitude, " Journal of Marketing, Vol. 55(1), pp.1-9.