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  • 學位論文

美國、香港產品類別與顧客價值比較研究

The Comparative Study of the Products Category Attributes and Customer Value of the U.S. and Hong Kong

指導教授 : 黃志文
共同指導教授 : 韓必霽(Pi-Chi Han)
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摘要


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關鍵字

產品類別 價值 顧客價值

並列摘要


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並列關鍵字

Product categories Value Customer's value

參考文獻


1.Aaker, David A. and J. Keller (1993), “Consumer Evaluations of Brand Extension”, Journal of Marketing, 57 (1), January, pp.27-41.
2.Adler, F.(1956). The Value Conception in Sociology. The American Journal of Sociology , Vol.62, pp272-279.
3.Babin, B. J. and W. R.Darden & M. Griffin,(1994), "Work and/or Fun:Measuring Hedonic and Utilitarian Shopping Value, " Journal of Consumer Research, Vol. 20 (4), pp.644-656.
4.Barnes, J. G. (2000), Secrets of Customer Relationship Management: It's All About How You Make Them Feel, New York: McGraw-Hill Inc.
5.Bolton, R. N. and J. H. Drew,(1991), "A Logitudinal Analysis of the Impact of Service Changes on Customer Attitude, " Journal of Marketing, Vol. 55(1), pp.1-9.

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